The Wisdom of Kidlit Editor Harold Underdown

The whole kidlit world was shocked to find that after several years at Kane Press, Harold Underdown was let go and the entire press went out of business. If you hadn’t heard the details, here’s what Harold shared on Facebook.

Harold Underdown - Executive Editor - Kane Press | LinkedIn

By now you may have seen the news that Kane Press has been shut down by Astra and that I’ve been laid off. There’s a deeper story to that, of course.
Just about three years ago, I stepped into the position of Executive Editor at Kane. At the time, Kane was known for fiction with an educational element, as seen in the Math Matters! and Milo and Jazz series. It was the first imprint bought by Beijing-​based TCBI, as they built up the components of what had already become Astra Publishing House when I arrived. However, their program had languished during the pandemic, and I was brought in specifically to revitalize it, and to find new directions while staying true to its core mission.
I got to work, deliberately broadening the range of what we published, and opening up to submissions from authors and agents. I expected it would take at least 4 to 5 years to see if my approach was working. Progress was slowed by understaffing at Astra and my needing to attend to my ailing elderly mother. But I was able to get my first acquisitions out in Fall 2023, with more following this year, from the Follow My Food series, aimed at a young picture book audience, to “Checkups, Shots, and Robots,” comic-​style nonfiction for middle-​grade readers. A good start, I thought, but I felt that it was my 2025 lists that really showcased what Kane Press could be.
I had just about wrapped up my editorial work on the Fall 2025 list when I was let go. From my perspective, this decision is a waste of the investment of the past three years, but I suspect was driven by the condition of the Chinese economy, which forced TCBI into further cutting expenses.
It’s their loss, as far as I am concerned. I am now looking for a new position with a company in need of an experienced, innovative editor to help them turn around an imprint, to fill a gap in their program, or simply to grow. To be continued…

Harold’s one of the Good Ones in the biz, folks. Read the OPB interview I did with him in 2021 to see for yourself!

To show my support of my colleague and friend, I’m repurposing this month’s Industry Insider post to showcase some of the wisdom Harold’s shared over the years via articles, interviews, workshops, and more.

Enjoy it, and please send Harold your best wishes (and leads for editorial jobs at places that aren’t going to self-destruct).

**Note on the excerpts below. A few had grammatical issues/​typos, and one even seemed to be an unedited AI transcript, so I tweaked the spelling and grammar a few times to ensure readability, though I didn’t add or replace any words.**


What are some of the essential qualities of a good editor?

To start with, you must love reading, because you’ll be doing huge amounts of it, both of manuscripts and published books, from the day you enter the field.

You must care about and be interested in books, publishing, children, schools, libraries, and all the other things you will deal with on a daily basis, and you must be open to learning more about them.

Above all, I think you need to love to work with people in the particular ways an editor does: to get inside what an author is trying to do in a manuscript, and to help them to do it better; to know who is the right illustrator for a given book, and to help them do their best work; to work every day with a team of people brought together to produce a book; and of course to advocate for and help a book within a publishing company and out in the world. We don’t just sit in our offices marking up manuscripts with red pencils!

From Miss Marple’s Musings

Shirley's Illustrations: Miss Marple's Musings, Illustrator Interview


Children’s publishing is in an interesting era right now, isn’t it? Why is it important–now more than ever–to have a foundational understanding of this industry before you start preparing and submitting?

So, there’s a few parts to that question and let me unpack that. From my experience–and I’ve been working in publishing for more than 30 years now–it has ALWAYS been important to know how the business works. And that begins with everything from the different kinds of children’s books. A lot of people come into this with only a vague idea about the complexity of the different areas of children’s books and how they connect to children.

But that’s just the start. You need to understand the process of writing from a practical point of view. Like how to get feedback, not just sitting down and writing at your computer and knowing when you’re ready to send a manuscript out. The process of doing that; what happens later? What happens if a publisher or an agent is interested and what happens eventually when you get to the point of being offered a contract? And then beyond that. How are you going to actually be working with a publisher? That’s always been really important knowledge that often is kept out of the conversation, but the focus is very much a lot of the time in our business on the writing and on the illustrating and you really have to put both of them together and that’s what I’m always aiming to do.

From Highlights Foundation


How do you approach submissions as an editor? What makes you stop reading? 

I’ll answer your question as if I were working in-​house, since that’s what your readers probably want to hear. I always approached submissions with tremendous hope, that the NEXT manuscript I read was going to grab me and not let me go. And, over the years, like all editors do, I did find manuscripts from people I didn’t know that surprised and excited me. That’s a wonderful moment, when it happens.

Of course, most manuscripts in the “slush pile” don’t do that, for one of a number of reasons. I can group them into two categories, I think—there are the books that are obviously wrong for my publisher, either because they don’t publish that particular type of book or because they just did publish something too much like it.

The larger category is the second one, and that’s the one in which I would put various kinds of work that just isn’t good enough. There is uninspired and pedestrian writing, the too-​familiar story, talking animals that teach lessons, “clever” writing that impresses adults but bores children, stilted or clumsy sentences, a slew of bad grammar and spelling (I don’t mind a few mistakes if the story is strong). You can get some more examples of what makes me stop reading in my article “Getting Out of the Slush Pile.”

From Kidlit411

KidLit411


What do you do outside of the book world?

I try to make sure my family is happy. We have a child in kindergarten, who over the past several months has learned to read, mostly on her own initiative. I stay involved with that. It’s satisfying and challenging and nothing at all like any job I’ve ever had.

In case you’re wondering, being a father hasn’t changed how I approach my work as an editor. I’ve greatly enjoyed discovering books I didn’t know about, though, and re-​discovering favorites from my childhood. The Editor as Reader, which I mentioned earlier, goes into some of the discoveries.

From Cynsations


How much should a writer pay attention to a manuscript’s “marketability” and market trends?

This is a short question but it needs a long answer. For one thing, the importance of what’s expected in the market varies by type of book. A manuscript written for a packager creating a MG series MUST be focused on what the market wants, while a “literary” novel should simply be the best that the writer can make it.

In general, paying too much attention to the market is dangerous, as trends can change or die overnight. It can also be difficult to figure out what exactly would make a manuscript “marketable.”

So, my advice for writers in this area is to ignore the trends while they are learning the craft–improving their skills, finding their voice, learning what they most like to write. Once they have a good chunk of experience under their belts they can start to pay more attention to the market, as they will not be unduly influenced by it.

From Carol Baldwin’s Blog


What are the advantages of working with an independent editor?

I don’t know if I’m the right person to ask–you should ask some of my clients! But from what people tell me, there is one reason why many of them work with an independent editor. They have gone as far as they can with the avenues that they have for getting feedback on a manuscript, whether that’s their critique group, a writer friend, conference critiques, or all of those, and they know that they haven’t yet reached the place where they want to be. And so they reach out for help from a professional editor. Their manuscripts are in many different stages–ranging from early drafts with significant flaws to oft-​revised drafts that need a final polish. What they have in common, though, is that they need or want to get help to move it up another level.

From the Mixed-​Up Files…of Middle-​Grade Authors


In speaking with so many industry folks over the years, it seems to me that the picture book world does a very good job letting new agents and editors learn in an apprenticeship model. Was that how it worked for you?

That’s an interesting question. And I actually would say that I didn’t have a full on apprenticeship kind of situation. Because I was working for Macmillan Children’s Books–a large, general purpose children’s book imprint–we did everything from picture books up to young adult. We even had the Macmillan Dictionary for Children along with a couple of other reference books.

There were three or four editors within the imprint–Judith Whipple, Beverly Reingold, and my boss Neal Porter, who was the publisher. I was officially working for Neal, but I also interacted with everybody else, so I was actually learning from all of them. One of the things they did within the department was make copies of all their important correspondence and put it in a file. That would get circulated weekly so we could all see what everybody was working on. That was always really interesting for me to read, because I could see how an editor wrote an editorial letter and how they corresponded with an artist. Another lesson I learned was the reality that publishing is a business.

That’s a tough realization, isn’t it?

I thought of publishing as this noble calling where people are simply making wonderful books. And it is! But also, for every single book that we acquired, I had to do a P&L [profit and loss statement]. And it had to work out and make money for us, after I put in all the expenditures and an overhead percentage and so on. It had to hit a target number of profit.

From Only Picture Books

Reading Activities: So Much Slime by Jason Lefebvre, illustrated by Zac Retz

So Much Slime
Author: Jason Lefebvre
Illustrator: Zac Retz
3 September 2024
Flashlight Press
32 pages

Book description: “Matty and his family make slime all the time. They know that it’s simple, stretchy, scientific, and super-​squishy. But Matty’s slime demonstration at school turns into a disaster when he forgets the most important ingredient – saline! Instead of squishy slime, he’s up to his elbows in an icky sticky swamp, and it’s spreading fast. Can his classmates’ creative ideas save him, or will someone find some saline at school soon?

So Much Slime is an explosion of color with vibrant language, wild facial expressions, hands-​on-​activities, and a hilarious, outrageous plot. Perfect for art time in an elementary class or at home, So Much Slime celebrates creativity in every sense of the word. Companion to the award-​winning Too Much Glue.



Reading Activities inspired by So Much Slime:

  • Before Reading–From looking at the front cover: 
    • What makes you curious about the story just by looking at the cover?
    • Based on the cover illustration, what do you think the pictures inside the book will look like?
    • How are things arranged on the cover? Does that give us any clues about what might happen in the story?
    • Does the cover remind you of any other books you’ve read or movies you’ve seen?
    • The title is So Much Slime! What do you know about slime? Have you ever made it yourself?
    • What questions would you like to ask the author or the illustrator before reading the book?
  • After Reading–Now that you’ve read the story: 
    • How did Matty handle his mistake? Did his classmates help or make things worse?
    • Matty forgot a key ingredient. Have you ever forgotten something important while doing an experiment or project? What happened?
    • The slime in the book spreads everywhere! What do you think is the messiest project you’ve ever done?
    • How did Matty and his classmates work together to fix the problem? What did you learn from their teamwork?
    • If you were friends with Matty, what would you do together? Would you make slime or try something else?
    • How would you rewrite the ending if Matty never found the saline solution?
    • Would you recommend this book to a friend? What part would you tell them about first?
  • Slime Recipe Creation: Using the slime recipe at the back of the book as a starting point, experiment with different ingredients! Try adding glitter, food coloring, or glow-​in-​the-​dark paint. What changes when you add these ingredients? Write down your results in a “slime lab notebook” to share with others.
  • Slime Sensory Experiment: Gather different kinds of slime ingredients (fluffy slime, clear slime, etc.) and explore how they feel. Create a “Slime Texture Chart” where you rate how stretchy, squishy, or sticky each slime is. Compare your results with your classmates or friends.
  • Slime-​Inspired Soundtrack: Create a “slime-​inspired” playlist or soundtrack for Matty’s adventure! Choose songs that make you think of how slime might move, spread, or bubble. Share your playlist with friends and listen to it while making slime or working on other creative projects.
  • Slime Dance Party: Slime might be sticky and gooey, but it’s also stretchy and fun! Create a “slime dance” by coming up with different moves that mimic how slime stretches, squishes, and oozes. Dance to a fun, bouncy song and name your dance moves after types of slime, like “The Fluffy Stretch” or “The Glow-​in-​the-​Dark Wiggle.”
  • Further Reading: If you loved So Much Slime, you might also enjoy these books about (sometimes messy) fun and creative problem-solving!

Too Much Glue by Jason Lefebvre: In this hilarious companion book, Matty learns what happens when he uses too much glue in his art project.

 

The Most Magnificent Thing by Ashley Spires: A little girl with big ideas tries, fails, and tries again as she attempts to build the most magnificent thing!

 

Ada Twist, Scientist by Andrea Beaty: Follow curious Ada Twist as she explores the world around her and solves problems with science and creativity.

 

Not a Box by Antoinette Portis: This imaginative book shows how a simple cardboard box can become anything a child dreams up. Perfect for encouraging creative thinking and problem-solving.

 

Pete the Cat and the Perfect Pizza Party by James & Kimberly Dean: Pete the Cat and his friends throw a pizza party, but it doesn’t go quite as planned. With teamwork and creativity, they make the best of the situation!

Author/​Illustrator Interview: Fred Koehler (Ready Chapter 1)

I’ve been running OPB since April 2018, and to date, we’ve only had one repeat interview subject so far—Rob Sanders. It’s time to do another one right now with someone who’s got a lot of new things to talk about. Welcome back to author/​illustrator Fred Koehler!

He’s already got a great bio on his website, so instead of trying to reinvent the biographical wheel, I’ll just share it below in full.

Fred Koehler is an artist and storyteller whose real-​life misadventures include sunken boats, shark encounters, and hurricanes. Whether free diving in the Gulf of Mexico or backpacking across Africa, Fred’s sense of adventure and awe of nature overflow into his characters’ stories.

Fred is passionate about encouraging young artists, promoting social justice, and conserving our environment. He lives in Florida with his wife, kids, and a rescue dog named Cheerio Mutt-​Face McChubbybutt.

Now if you want the basic questions and early-​career stuff re: Fred beyond this, visit the other interview.

This one’s going to pick right up with what’s been doing lately, including the very cool Big Project he’s running now. Let’s find out more!


RVC: Since our last chat, you’ve illustrated another cool picture book written by Rebecca Kai Dotlich. Tell me about the book! 

[cover image]

FK: First of all, RKD is one of my favorite human beings on planet earth. She saw a way to take the spirit of One Day The End, (which won us a Boston Globe Horn Book Honor), and create a new narrative about friendship titled What If, Then We. In this story, a pair of polar bear best friends ask each other ‘what if’ questions that lead them on a super fun adventure of the imagination.

RVC: What’s your favorite illustration in that book?

FK: Back around 2010, I was in a boating accident and probably shouldn’t have made it. But ever since then, sinking ships have sneakily found their way into a lot of my art and stories. (I’m sure Freud would have something to say about this.)

RVC: I’ll bet. WOW!

FK: What If, Then We has not one but TWO sinking ships. Here are two of my favorite spreads: one showing the joy of a new adventure and one showing the moment all hope seems lost for our friends. (Spoiler alert: they come out okay in the end.)

RVC: Your illustrations are known for their vibrant energy and expressive characters. Where do you draw inspiration for your visual style, and how do you approach the process of bringing your characters to life?

FK: I’m proud to say I was inspired by the masters–Leonardo, Michelangelo, Donatello, Rafael. Oh, and don’t forget Splinter, Darkwing Duck, Calvin and Hobbes, and every cell-​animated Disney movie from the mid 80s onward. Honestly, I watched a lot of cartoons and read the Sunday comics religiously.

RVC: This probably explains why we get along so well.

FK: In my 20s and 30s, I taught myself to draw. My approach has evolved, but I’ve always seen an illustration as having to help a viewer imagine the answer to two questions: “What led to this moment?” and “What’s going to happen next?”

Here’s an example from What If, Then We. We’ve got a clear conflict between the characters with each of them trying to take the boat in a different direction. We see the beginning of a storm with clouds forming, waves rising, and even the paper boat starting to rip. What led to this moment? We can guess it was some sort of disagreement. What happens next? Turn the page and find out.

RVC: Love it–thanks for sharing the visuals to help explain things. Now, you’re working on more kidlit books for older readers now, is that right? Do you see your career moving more in that realm, or will we continue to see Fred authored and/​or illustrated picture books going forward?

FK: Novels were always my first love, and I’m thrilled to be working on several illustrated novels at the moment, including one about a boy with an unsinkable boat (go figure) who is lost at sea. At the end of the day, I’m just a nerd who sees story in everything.  I’ll partner with anyone who can help get those stories out into the world, and that includes every medium from picture books to motion pictures.

RVC: What’s your favorite part of making a new picture book?

FK: There’s nothing quite like when a reader ‘gets it.’ The book is done. It’s out in the world. And someone, somewhere, finds deeper meaning than just the words and pictures. Maybe it’s a kid who lives for a specific page turn (like I always did with There’s a Monster at the End of this Book.) Or it could be a parent who felt their heart lighten just a teeny bit after reading How to Cheer Up Dad. I live for those moments where I become part of a reader’s story.

RVC: You mentioned the importance of community in your previous interview. How have you continued to nurture your creative community, and what advice do you have for those seeking to build their own?

FK: I’m not gonna lie. Community is no easy thing for introverts. But it’s an absolute necessity. I tend to keep a tight-​knit group of creative friends who have the same passion and fire inside of them, even if we’re all in different stages of different journeys. The fire is the important part. I have writing friends that I might not talk to for a year, only to reconnect like it was yesterday because we’ve each been off creating and discovering–then get to simply enjoy the opportunity to swap stories.

RVC: Since we’re talking about community, let’s now talk about the Big Project you’re involved with. What’s Ready Chapter 1?

FK: If you’re a writer (like most everyone reading this), RC1 is the world’s first (and biggest) online critique group where we bring in editors and agents to review our top performing stories. If you’re a publisher, it’s a goldmine of undiscovered writers and brilliant manuscripts backed by community analytics. Together, it becomes a place where writers can swap critiques, level up their work, and find legitimate publishing opportunities.

RVC: What inspired you to create Ready Chapter 1? Was there a specific experience or gap in the market that you wanted to address?

FK: This was a pandemic project that has really blown up. When our in-​person writers group had to shut down, we reached out to hundreds of writers to ask them what they needed most and the answer was twofold: Education and Opportunity. Basically, can you help us become better writers? And, oh by the way, can you also help us connect with publishers once our writing is market-​ready? That’s the mission behind everything we do.

RVC: How does Ready Chapter 1 differ from other writing communities and platforms available to aspiring authors?

FK: Essentially, we’re like a great big critique group full of strangers. Want to post your work? Give other writers feedback first. Want to get your work in front of an agent or editor? Post enough of your story (about five chapters) so that we can get a good measure of the community reaction. We run a new mini contest every month with a guest agent judging the finalists. We run longer challenges in partnership with publishers seeking new authors.

Publishers love what we’re doing because we’re connecting them with the best of the best writers on our site, along with a report outlining those aggregate community reactions. Throw in some live and recorded classes and you end up with all the best parts of a critique group, a writers conference, and an MFA program where you actually have a shot at achieving your publishing dream.

RVC: While Ready Chapter 1 doesn’t promise representation or publishing deals, how does it help writers increase their chances of success in the competitive publishing world?

FK: Here’s the new normal in publishing: If I’m an editor, I’m so overwhelmed with current projects and new submissions that I’m even ghosting the agents. To break in today, you need a well-​polished manuscript along with a strong pitch and a query letter that checks all the boxes. RC1’s superpower is that process of polishing your work. Test your story in the forums. Iterate based on community feedback. Make friends. Win a few contests. Send out a manuscript that’s so good it can’t be ignored.

RVC: What kind of learning tools and resources do you offer to help writers grow in their craft and understand the publishing industry?

FK: Maybe this is revealing a bit of our secret sauce but… we’ve spoken with so many gatekeepers over the years and built a list of the most critical elements of storytelling craft. The stuff that makes the difference between a four-​and-​a-​half star story and a five star bestseller. We built a masterclass series called Total Story Accelerator based on those elements of craft. From concept to query, each class dovetails into the next and gives you every handout and worksheet you’ll need to apply the lessons to each new story you write. (While it’s focused on novels, many of the lessons apply to picture books too. 🙂 )

RVC: How do you select the industry experts who participate in your events and masterclasses?

FK: Because the goal is to see as many of our members as possible get published, we look for agents and editors who are currently open to submissions (or will open a window for our users). But because we’re also feedback driven, we narrow our scope even further to those who have a reputation for giving great advice. I like to think of them as story whisperers who see the seed of what’s brilliant in a manuscript and can give the perfect piece of advice to help an author flourish.

RVC: The Peer Critique Forum seems to be a core component of Ready Chapter 1. How do you ensure the quality and effectiveness of the feedback exchanged within the community?

FK: Culture is a huge component of RC1, the same as with a traditional critique group. We have a flagging system for bad actors, but it honestly isn’t used very often. If folks give us a try and realize they don’t really want to contribute to the growth and development of their fellow writers, they won’t stick around. Our most successful writers are also some of the best at giving critique.

RVC: One last question for this part of the interview. What’s your vision for the future of Ready Chapter 1? Are there any new features or services you’re planning to introduce?

FK: Okay. I’ll say it here publicly for the first time. Every indication is pointing us toward the creation of a new kind of marketplace for stories. Imagine if, as a writer, all you had to do was write something brilliant, get it vetted by our community, and then have it offered for licensing deals to publishers hungry for new content? It would be a win/​win for content creators and content buyers. We’re looking for the right partner to help us bring this concept to fruition and we’re getting closer and closer to finding them.

Oh yeah, and we also want to do a podcast where we get permission from the authors to read the best Chapter 1’s on our entire site. Because who wouldn’t want to listen to chapter 1 of a new book every week? 🙂

RVC: Okay, Fred. It’s time for the LIGHTNING ROUND. Zip-​zappy questions followed by zippity-​zoom answers please. Ready?

FK: Yes. No. Maybe. Crap! Okay, just go!

RVC: Favorite way to procrastinate when you should be working on a project?

FK: Currently–online searches for a mint condition Honda Element to turn into an overland adventure mobile.

RVC: The most ridiculous thing you’ve ever done in the name of research for a book?

FK: I took two broomsticks and the rain cover for a tent to see if I could sail my kayak on the open ocean. Oh wait, there’s a video.

RVC: If you could only use three colors for the rest of your career, what would they be?

FK: Black, yellow, and red.

RVC: Five words that go hand-​in-​hand with a “good” story?

FK: Unexpected. Poetic. Haunting. “Fart joke.”

RVC: What’s the one thing you wish you could change about the publishing industry?

FK: Creating a meritocracy where anyone with talent and grit can succeed. PS–workin’ on it.

RVC: One word to describe the ideal Ready Chapter 1 member?

FK: Unsinkable.

RVC: Thanks so much, Fred. Best of luck to you and Ready Chapter 1!

Five-​Word Reviews: The Boy and the Elephant; The River Is My Ocean; Thank You; Tiny Jenny; We Are Definitely Human

I’ve been reading so many picture books lately, and I can’t resist sharing some of my favorites! So, here are five mini-​reviews, each in just five words – because sometimes, that’s all you need to capture the magic.


Author: Freya Blackwood
Illustrator: Freya Blackwood
Random House Studio
27 August 2024
40 pages

Ryan’s five-​word review: Urban chaos. Serene sanctuary found.

4.25 out of 5 pachyderm pals


Author: Rio Cortez
Illustrator: Ashleigh Corrin
Denene Millner Books/​Simon & Schuster Books for Young Readers
27 August 2024
32 pages

Ryan’s five-​word review: Hudson’s diasporic flow, intergenerational bond. 

4.25 out of 5 mermaids


Author: Jarvis
Illustrator: Jarvis
Candlewick
6 August 2024
32 pages

Ryan’s five-​word review: Deeply appreciated visual feast. Uplifting.

4.25 out of 5 collage moons


Anne Schwartz Books
6 June 2024
48 pages

Ryan’s five-​word review: Mischief-​maker finds true belonging. Enchanting.

4 out of 5 whimsical wrens


Author: X. Fang
Illustrator: X. Fang
Tundra Books
6 August 2024
48 pages

Ryan’s five-​word review: Aliens crash. Kindness blooms. Laughter!

4.5 out of 5 unexpected visitors

 

Editor Interview: Cheryl Eissing (Flamingo Books)

When someone takes the time to write a great social media bio, they deserve kudos, acclaim, and general admiration. Witness editor Cheryl Eissing’s bio at Twitter/​X. “When I’m not editing, I can be found reading with an English Bulldog at my feet, cooking too much pasta, or walking my dog around Brooklyn.”

Love it!

Her bio at Penguin’s website offers two bits of dynamite info as well.

Cheryl mainly edits picture books, with some middle grade and young adult, and is specifically interested in stories that cause giggles, give comfort, and expose their readers to experiences and perspectives they haven’t seen before.”

Cheryl is always looking for commercial and silly yet profound picture books and stories that entertain, educate, and inspire young readers. When she is not editing books, Cheryl can be found befriending dogs on the streets of Jersey City, watching horror movies, or searching for the perfect lychee martini.”

Awesome, right? Let’s talk to her to find out a bit more.


RVC: Let’s deal with the geographic elephant in the room. In the bio snippets above, it seems you have a multi-​state dog love going. What’s the real story there? 

CE: Ha! Unfortunately, the first bio is out of date. I lived in Brooklyn with the bulldog in question (who has sadly crossed the rainbow bridge, as the social media pet community often calls it) but he was the greatest editing and walking companion. I moved to Jersey City in 2020 and still go for dog walks (by that I mean, I walk around Jersey City and admire all the dogs). I will always have a soft spot for bulldogs.

RVC: Got it, thanks. Now, back to the regularly scheduled OPB interview…what aspect/​part of you today gives away where you’re from and how you were raised? 

CE: I grew up in the suburbs of Long Island and went to college in New Jersey, so I’m very serious about bagels and pizza. I’ve just finally grown up and realized you can get good bagels and pizza outside of New York!

RVC: Good to know! Here’s a huge question: what was your first meaningful experience with a book?

CE: Oh goodness, what a big question! Picture books that I have a vivid memory of reading as a kid are Where the Wild Things Are by Maurice Sendak, Chrysanthemum by Kevin Henkes and Corduroy by Don Freeman. I just remember each of them speaking to something in me as a child. I always loved the adventure of Corduroy and was amazed by the idea of being alone in a department store after it closed. I loved the fantastical, dreamlike elements of Where the Wild Things Are and absolutely identified with Max’s mischievousness. And as someone who did not like being the only person with my name in my class as a little kid, Chrysanthemum really spoke to me.

RVC: Most of us in the book industry had a powerful experience with a teacher somewhere along the way. What was your MIT (Most Important Teacher) moment?

CE: Ms. Jeans, my second-​grade teacher!

RVC: Best…name…ever.…

CE: She was the absolute best and always made me feel smart and capable. I remember her showing a drawing I did to another teacher—it’s amazing how much those little encouragements are so important and really stick with you!

RVC: Totally agree! Your LinkedIn account says you did your undergraduate studies at Rutgers. What career goal did you have in mind there?

CE: I wanted to be in publishing since I was in high school. I remember looking at all of the YA books on my shelves and thinking, “Okay, I don’t really enjoy writing, but what are the names of these companies on the spines of my books?” and realized that I could work with books in another way. I went into college thinking I’d major in English and then eventually go onto publishing, and always sort of thought if it wasn’t meant to be something else would reveal itself as my calling, but it stuck!

RVC: What was the most useful thing/​skill you learned at Rutgers?

CE: Reading and analyzing literature and seeing the many ways a book can be written and written well. Not all who work in publishing are former English majors, but I felt like it certainly helped me!

RVC: You’re the post child for the power of internships. Share a bit about what you did and how that helped launch your career in the industry.

CE: Because Rutgers was just a train ride away from NYC, I was able to apply for internships and do those in Junior and Senior year. I definitely wouldn’t have been able to do them in Freshman and Sophomore year while I was still getting my bearings and still having to take core requirement classes that took up a lot of my time.

I got lucky with landing my first internship at Abrams, in a department that I wasn’t ultimately interested in, but I was doing admin tasks and learning how publishing worked. That led me to more interviews and more internships. Most of what I did for internships wasn’t stuff that interested me, but it helped me learn how a publishing office worked and gave me good experience!

RVC: It seems like you might’ve had a moment where you considered being an agent. What happened there?

CE: After I graduated college and had just had one interview for a real job, I was feeling very restless and continued applying to internships, which eventually landed me as an intern at a literary agency. It was definitely interesting to learn about that part of the publishing world but I realized it wasn’t for me. I definitely prefer working on shaping a manuscript the most!

RVC: Tell me the story behind the first picture book you acquired. 

CE: The first picture book I acquired was My School Stinks by Becky Scharnhorst and Julia Patton. I met Becky at the Rutgers One-​on-​One Publishing Conference, and we really clicked. We worked on her manuscript (which was originally a camp story rather than a school story) and I loved it so much. Becky was so great at really considering my notes and was so great at writing funny and heartfelt stories. I ended up asking her to change the setting from a summer camp to a school and I remember feeling so worried that she wouldn’t want to change so much about her manuscript (but also completely understanding if she did!) and worrying that she wouldn’t want me as her editor.

In the end, she adapted the manuscript into a school setting, and I just loved it and I was so happy that my publisher agreed, too! We found Julia and adored her artwork–she is so talented at doing mixed media scenes and could really incorporate the journal entry format of the story into her hilarious illustrations. I loved working on My School Stinks!

RVC: What’s the most useful thing you got from that experience? 

CE: I think I learned a lot about the author’s experience of editing a manuscript. Because it was my first acquisition, I had to really carefully consider my words and how to get the best manuscript possible from my author, while still being encouraging and showing how much I love the book. While an editor absolutely feels ownership over each book they edit, ultimately the book is the author and illustrator’s creation! And our job is to give suggestions in how to make the best possible book that is within the author and illustrator’s creative vision! So I think that experience really taught me to really consider the author on the other end of my emails and notes.

RVC: Let’s jump ahead to your recent work. What’s the most important thing people should know or understand about Flamingo Books?

CE: We love funny picture books! We think books that are fun is the best way to make lifelong readers, so often the first thing we look for is humor. We love profound and heartfelt picture books, too, but I’d say a good majority of our books are funny!

RVC: Why is Flamingo Books a great fit for you?

CE: I love to do sweet and silly picture books that tackle big moments or emotions in a child’s life, as well as books that can teach a reader something new, but always with lots of humor and character. I love a funny book and I’m always looking for books that can be funny while still accomplishing other things. I think that humor is such an easy entry point for kids and reluctant readers. I truly believe that any kid who doesn’t like to read just hasn’t been introduced to the right books!

RVC: What does a typical workday look like for you?

CE: A lot of it is answering emails from other departments, looking at passes of books, fielding submissions, and, depending on the time of year, preparing materials for upcoming meetings.

RVC: What’s the most common misconception writers have about editors?

CE: I think some writers might feel like getting a lot of edits means their editor thinks that they’re not a good writer. Editing can take a lot of time and several rounds (some take 10 rounds or even more!). Sometimes we don’t notice something the first 5 times we read it. Or sometimes fixing one problem in the manuscript creates another. Having lots of edits is very normal and part of the process!

RVC: What’s your editing superpower? 

CE: Oh, I really don’t know! I guess I’m good at editing funny books?

RVC: Speaking of editing superpowers, you’ve had some real successes. Share what it’s like to find out a book you edited is on the New York Times bestseller list. 

CE: It is really really cool. Being on the NY Times list is not the end-​all-​be-​all of a book’s success by any means, but it’s definitely something that holds a lot of weight in the industry and it is so great to have one of your books succeed in that way. I think the coolest part is that books that land on that list are because of the work of so, so many of your colleagues who loved it. A book that you acquired and worked hard on, and launched to them, and hoped they would love as much as you do. Having a whole team to work hard with and celebrate with is really lovely!

RVC: I believe you worked on a book written by my friend, Michelle HoutsHopefully, the Scarecrow.

CE: Yes! I adore Hopefully the Scarecrow!

RVC: What grabbed you about that story? 

CE: Michelle’s voice throughout the story was what I instantly loved. It had this timelessness to it that felt like a book I could’ve read 50 years ago but also felt so current.

RVC: Your feeling on art notes?

CE: I LOVE how that book turned out. We waited a whole extra year just to have Sara Palacios illustrate and it was so worth the wait! That book is gorgeous and I sometimes just pop it open to stare at the art. It’s one of those book where the words and art really work together perfectly.

RVC: A lot of aspiring writers read OPB. Let’s help them out—offer some examples of “commercial and silly yet profound picture books” please!

CE: The Bad Seed series by Jory John and Pete Oswald, A Hungry Lion by Lucy Ruth Cummins, We Found a Hat by Jon Klassen, Strictly No Elephants by Lisa Mantchev and Taeeun Yoo, Something’s Wrong by Jory John and Erin Kraan.

RVC: Since COVID, I’ve made a point out of asking everyone a health and wellness action. Here’s yours. What do you do to de-stress?

CE: I like to cook, or exercise, or read a book for pleasure.

RVC: One final question for this part of the interview, Cheryl. If you had to summarize the most important thing you’ve learned about picture books, what would it be?

CE: I guess it would be that picture books have power. They can teach kids about empathy, friendship, loss, feelings, family, differences, etc. and can shape who they are as a person.

RVC: Okay, here we go. It’s the LIGHTNING ROUND. Zippy zoomy questions followed by zapptastically fast answers. Are you ready?

CE: Yes!

RVC: What “old person” thing do you do?

CE: I really like jigsaw puzzles and Sudoku.

RVC: If someone narrated your life, who would you want to be the narrator?

CE: Kathryn Hahn or Ayo Edebiri.

RVC: If you had a giraffe you needed to hide, where would you hide it?

CE: Under a blanket.

RVC: What are five things you couldn’t do your job without?

CE: A notebook, a laptop, post-​its, Diet Dr Pepper, Rhymezone.com

RVC: Who sets the standard for picture book rhymes?

CE: Anna Dewdney and Sandra Boynton.

RVC: What’s a favorite line from a picture book you edited?

CE: “Great job, Buffalo. Help yourself to some potato salad.” (From Porcupine & Cactus by Katie Frawley & Alex Willmore)

RVC: Thanks so much, Cheryl!

Reading Activities: Goth Moth by Kai Lüftner, illustrated by Wiebke Rauers

Goth Moth
Author: Kai Lüftner
Illustrator: Wiebke Rauers
Translator: Tim Mohr
3 September 2024
NorthSouth Books
32 pages

Book description: “From the world of Jitterbug, a picture book for any child who is afraid to step into the limelight and try something new!

Walter is a shy moth. He prefers to hide out in his quiet attic. But a fiery passion slumbers in him … In his heart he is a drummer, a true “Goth Moth.” There’s just one problem: Walter has no drums, let alone a band. The moth adores the music by Jitterbug (also known as Lady B. Marie)—his idol. At one of her concerts, the unimaginable happens: the Goth Moth now finds himself on stage, in the limelight.

Kai Lüftner’s rollicking rhymes tell the story of someone who flies under the radar with daring rhythm. Wiebke Rauers prepares the stage for our shy hero in such a thrilling way that you too will become a Goth Moth fan.

Rock on with Walter the Goth Moth and Lady B. Marie the Jitterbug in these musical refrains about being yourself!”



Reading Activities inspired by Goth Moth:

  • Before Reading–From looking at the front cover: 
    • What do you see on the cover of the book? What kind of story do you think this will be?
    • The main character is called “Goth Moth.” What do you think that means? Have you ever heard of the word “goth” before?
    • What kind of music do you think a “Goth Moth” might like? Do you have a favorite kind of music?
    • Based on the cover illustration, what do you think the pictures inside the book will look like?
    • What questions would you like to ask the author–or the illustrator –before reading the book?
  • After Reading–Now that you’ve read the story: 
    • How did you feel about Walter at the beginning of the story? Did your feelings change by the end?
    • Why do you think Walter admires Jitterbug so much? If you could meet your idol, what would you say to them?
    • Walter was nervous to perform in front of others. Have you ever felt that way? How did you overcome your nerves?
    • The story talks about the difference between day and night. What are some things that are different about these two times of day?
    • Walter found the courage to share his passion for drumming. What’s something you’re passionate about that you’d like to share with others?
    • If you were friends with Walter, what would you do together?
    • Would you recommend this book to a friend? What part would you tell them about first?
  • Moth Mask Making: Create your own Goth Moth mask using cardboard, paint, and other craft supplies. Decorate it with lines, stars, or anything else that inspires you. Cut out a moth shape from cardboard, then use paint, glitter, feathers, or anything else you can find to decorate it. Make it as unique as you are! You can even add pipe cleaners for antennae or googly eyes for a silly touch.
  • Shadow Puppet Show: Put on a shadow puppet show inspired by the story. Use a flashlight and cut-​out shapes to recreate Walter’s journey from his attic to the stage. You can use cardboard or construction paper to create your puppets. Get creative with the shapes and sizes! Invite your friends and family to watch your show.
  • Nighttime Nature Walk: With a parent or older sibling, explore the outdoors at night with a flashlight and see what creatures you can find. Remember to be respectful of their homes and habitats. Listen for the sounds of crickets, owls, or other nocturnal animals. See if you can spot any fireflies or moths! Draw pictures or take photos of what you discover.
  • Rhyming Riddles: Write some rhyming riddles about bugs or music. Share them with your friends and see if they can guess the answers! Here’s an example: I have wings but cannot fly, I light up the night sky. What am I? (A firefly). You can also try writing acrostic poems using the words “MOTH” or “MUSIC.”
  • From Shy to Stage” Comic Strip: Illustrate a comic strip depicting Walter’s journey from shyness to performing on stage. Capture his emotions and experiences in each panel. Use speech bubbles and thought bubbles to show what Walter is thinking and feeling. You can even add sound effects like “BOOM” and “CRASH” to bring your comic strip to life.
  • Behind the Music” Interview: Imagine you’re interviewing Walter after his big performance. Write a list of questions you’d ask him about his experience, such as:
    • What was it like to play on a real drum kit? 
    • How did it feel to be on stage with Jitterbug? 
    • What advice would you give to other shy kids who have big dreams?
  • Further Reading: If you loved the rock-​and-​roll energy of Goth Moth, you’ll be thrilled to discover these other picture books that feature amazing bands and musical adventures! Which of these have you already read? Which ones would you like to explore first?
    • The ABCs of Rock by Randy Diderrich, illustrated by Liz Bagby: Get ready to rock your ABCs with this fun picture book! From A to Z, discover all the coolest things about rock and roll, from amplifiers to zeppelin, with eye-​catching illustrations and fun facts along the way.
    • Elvis Is King! by Jonah Winter: Shake, rattle, and roll with the King of Rock and Roll himself, Elvis Presley! This vibrant picture book captures the energy and excitement of Elvis’s music and his impact on popular culture.
    • Punk Farm by Jarrett J. Krosoczka: On Old MacDonald’s farm, the animals aren’t just singing “E‑I-​E-​I‑O,” they’re rocking out! When the farmer goes to sleep, the cows, pigs, and chickens transform into a punk rock band, complete with mohawks and leather jackets. It’s a hilarious and rebellious story about letting loose and having fun.
    • Rock & Roll Highway: The Robbie Robertson Story by Sebastian Robertson, illustrated by Adam Gustavson: Embark on a musical journey with Robbie Robertson, a talented guitarist who found inspiration in the music of the Six Nations Indian Reservation. Follow his path from a young boy in Canada to the founder of The Band, a Grammy award winner, and a renowned film score composer. It’s an inspiring story about following your passion and making your mark on the world.
    • Rock ‘n’ Roll Soul by Susan Verde, illustrated by Matthew Cordell: Celebrate the history and legacy of rock and roll music with this vibrant picture book. From Chuck Berry to Jimi Hendrix, discover the pioneers who shaped this iconic genre and the music that continues to inspire generations.