Editor Interview: Kathleen Merz (Eerdmans Books for Young Readers)

Kathleen Merz - Editorial Director - Eerdmans Books for Young Readers ...Welcome to Kathleen Merz, Editorial Director at Eerdmans Books for Young Readers. We bumped into each other at the ALA conference a few months back in San Diego, and hearing her speak about her books and their creators told me all I needed to know–she had to join me for an OPB interview.

What do we need to know about her before we dive into the interview? Try this!

Kathleen joined Eerdmans in 2009 and has since worked on numerous award-​winning titles, including books that have been awarded the Batchelder, the Sibert Medal, and the Caldecott Honor. With a background in English and linguistics, she has a particular love for translated works and nonfiction picture books. She’s drawn to stories that celebrate diversity and thoughtfully address contemporary social issues in ways that feel organic, compelling, and honest. Outside the office, you can usually find Kathleen enjoying the outdoors in Michigan—whether she’s biking, kayaking, camping, or curled up in a hammock with a good book.

With that, let’s jump right into the interview!


RVC: Let’s circle back to the beginning. At what point did you realize you were going to have a career in books?

KM: I’ve been a literature nerd since high school. In college, I was an English major with a linguistics minor and a Latin double major. When you’re an English major, everyone always asks, “What are you going to do with that—teach?” I knew teaching wasn’t for me, but I was interested in publishing. Senior year, one of my professors passed my resume to someone at Eerdmans, where there was an opening in the children’s department. I hadn’t seriously considered a career in children’s literature before, although I’d taken a course on it, but I jumped on the opportunity. I’m so happy I did because I love it and can’t imagine being as happy in any other branch of publishing. Despite the uncertainties, thin margins, and all that, it’s been a great fit.

RVC: Your story is a bit unusual! Most people in the industry hop around different places, but you’ve been with Eerdmans for 15 years. What’s kept you there so long?

KM: I know, it’s rare to stay with one publisher for so long. I love that Eerdmans is based in Michigan, which is my home state, and I like working for a small indie press. The team is great, and the books we publish are unique—quirky international titles, beautifully illustrated works, and thoughtful stories. Being part of a small press means I get to have my hand in everything, which I love. I feel fortunate to have stumbled into this job.

RVC: What does it mean to be an Editorial Director, and what role do you play in submissions at Eerdmans?

KM: We’re a small team. It’s me, our Associate Editor, our Art Director, our Publisher, and the sales and marketing team we share with the rest of the company. In my role, I manage the editorial side of the program, and some parts of the program as a whole.

For submissions—we’re open to unsolicited submissions, and our guidelines can be found on our website. Our Associate Editor does the first read of most of those unsolicited submissions and filters them through. I work on every project we publish, though, whether I take the first read through it or not. (If submissions to us are simply addressed to “Acquisitions Editor,” they’ll find their way where they need to.)

RVC: How many books do you publish per year, and how many submissions do you receive?

KM: We publish around 18 to 20 books a year, with two seasons of about 8 to 10 books each. Over half of those come from international publishers, so we’re looking at just 2 or 3 U.S.-originated books per season. In terms of submissions, I’d estimate we receive about 3 to 6 submissions a day. Out of all those, only a small handful—maybe one every couple of years—makes it from the slush pile into publication.

RVC: What’s the process like for acquiring books from other countries? How does that happen?

KM: A lot of it happens through international book fairs, especially the Bologna Book Fair, which is a major event for children’s publishing. Our publisher attends, and she has about 50 meetings over four days with different agents and publishers. We also receive projects year-​round. We’re always on the lookout for publishers around the world who are doing interesting work. A lot of these books happen because of relationships—connections that we create with publishers, agents, or translators whose projects we admire and whose taste we trust.

RVC: You seem to have a soft spot for translated books. What’s the appeal?

KM: I love them because they open up a bigger world. One of the best things children’s books can do is crack open a wider world for young readers, introducing them to new perspectives, experiences, and ways of living. Translated books offer that in spades. And while these books showcase differences, they also highlight our shared humanity. In a world where there’s often fear of the “other,” international book can remind us of powerfully of what connects us all.

RVC: Can you share a book that illustrates this effectively?

KM: Absolutely! One book we’re publishing is The Cat Way, which is a translation from Swedish that tells the story of a character who goes for a walk each day with their cat. They’re always the one to lead—until one day the cat asks, “Why do you always get to lead?” The next day, the cat leads the way—down paths the human would never have chosen to take. But it turns out there are some beautiful surprises that come with letting go of control. It’s quirky and gorgeous, and I hope it will make readers stop to ponder what life might look like if they’re willing to see things from other perspectives.

RVC: Let’s talk about your editorial style. How do you approach working with authors, especially for translated projects?

KM: No matter the project, the editorial process moves from the big to the small. We start with macro edits—overall structure and flow—then move to more granular things like line edits and copy edits. For translated books, we’re usually working with books that have already been published—so those big-​picture edits have already been done. We usually can’t change much at that level, though there are exceptions. So for translations most of my work is on the level of line edits and copy edits. For U.S.-originated projects, I’m doing all the different levels of work.

For any book I’m working on, I see my role as a curious, engaged reader. I pay attention to how a text holds my attention, and I look for the places where I’m pulled out of a story because of issues—whether it’s inconsistencies or awkward phrasing or confusing language. I try never to tell an author exactly how to rewrite. At the end of the day, it’s their writing, not mine. But I can ask questions, and offer some potential ways forward—and hopefully in the end the text is stronger than either of us could have found our way to on our own.

RVC: What’s a book you’ve worked on recently that challenged you in unexpected ways?

KM: Every project has its own set of unique challenges. Maybe the challenge is getting a character’s voice just right, or making sure the pacing doesn’t lag, or figuring out how to translate onomatopoeia or wordplay that works differently in another language. The fact-​checking that nonfiction books require always adds an extra layer of complexity, and often sends me down editorial rabbit trails that I might not have anticipated. We spent more than a few hours checking and re-​checking several pages of scientific names for Kingdoms of Life. And I know way more about Ediacaran lifeforms than I would have if I hadn’t worked on How the Sea Came to Be!

RVC: What was the first picture book you ever worked on?

KM: The first book I remember working on—and then getting to hold in my hands when it arrived from the printer—was a collection of stories about saints, written and illustrated by Ruth Sanderson. We had previously published it and were reformatting it, so I only did some light edits, but I still remember that first time I got to feel the thrill of holding a book I helped make.

RVC: What was it like working on The Right Word, a Caldecott Honor book?

KM: It’s still one of my favorite projects. Jen Bryant and Melissa Sweet are brilliant creators and wonderful to work with. Jen and Melissa had worked together on A River of Words before, so they had a strong rapport. The process was very collaborative, with lots of revisions. Peter Mark Roget had a life jam-​packed with fascinating details, so we had a lot of work trimming the story down to the core material. There was a lot of back-​and-​forth, shaping and honing the story and the art, and seeing it come together was just beautiful.

RVC: What do you think of the current state of children’s literature?

KM: I love that the industry has finally recognized the need to reflect the full range of people reading these books. The push for diversity and inclusivity has reshaped books being published—it’s been a long time coming and there’s still so much work to do (especially diversifying the industry itself), but it’s exciting and necessary work. It’s opened the door for a much more interesting range of stories to be told.

At the same time, the rise in book bans is incredibly frustrating. It’s another huge issue in the industry right now. I give credit to authors and publishers for standing their ground and continuing to publish important books despite the challenges, but there’s inevitably some quiet censorship that happens anyway. Educators and librarians are having to be much more cautious about the books they order, and that affects publishers across the board. And so many professionals risk losing their jobs if they dare to speak up. This is a major ongoing challenge that we all have to keep fighting against.

RVC: Since COVID, I’ve always tried to ask a health and wellness question, so here’s yours. What do you do to recharge when you’re not working with books?

KM: Anything that I could do outside. I love backpacking, camping, biking, and oh…I just had the trip of a lifetime!

RVC: Do tell!

KM: My dad grew up in California, and when he was in his early 20s, he backpacked to this one lake in the Sierras a couple times. For as long as I can remember, ever since I was a little kid, I remember him talking about Sky Blue Lake, and my sister and I have always wanted to go back there with him. Last month, we finally made it happen. We went backpacking up in the Sierras with my dad to this place that he’d gone to decades ago, and it was an incredible trip. Our world is staggeringly beautiful, and I love getting the chance to go out and see parts of that.

RVC: What’s one thing you wish literary agents understood better about your job?

KM: How guilty I feel not getting back to them more quickly! I wish that I were able to answer all the emails I get as soon as they land in my inbox, but…you know.…

Thankfully, most people are pretty gracious about that.

RVC: I quite agree. Most agents are terrific. Now, what’s the most common misconception people have about editors?

KM: Sometimes, especially with early-​career writers, I notice certain personalities can be very protective of their writing, even threatened by suggestions for change. I get it—it’s tough because this work is their baby, something they’ve spent months or years on. What I often want to gently whisper in their ear is that we’re all on the same side. As an editor, my goal is to help make the best book possible and ensure it finds success in the world. I’m human and fallible, and I have limited time, which brings certain restrictions, but at the end of the day, my aim is the same as theirs: to create the best book we can.

RVC: What’s the most important thing people should know about Eerdmans?

KM: We’re small, we’re independent, and having such a small list means we’re deeply invested in every book we publish. Bigger publishers have their A, B, and C lists, where only the top books might really get much focus. But since we only publish 8 to 10 books a season, they all have to be good, and they’re all very important to who we are. We tend to keep books in print for a long time. We’re committed to taking on projects that really stand out, and doing them justice by making the highest-​quality books we can.

RVC: Complete the following sentence: “Kathleen Merz is an editor who…”

KM:…is very passionate about the books I work on. I love the chance to continue learning and discovering stories I didn’t even know were out there.

RVC: It’s brag time! What are some forthcoming books you’re excited about?

KM: One book from our Spring 2025 list that I’m particularly excited about is A Universe of Rainbows, a poetry anthology by Matt Forrest Esenwine, illustrated by Jamey Christoph. It’s gorgeous and explores all the different ways rainbows appear around the planet—the rainbows in the sky you think of first, of course, but also rainbows in rivers and hot springs and mountains and plants and animals. It’s a wonderful cross-​section of our planet’s beauty, and along with the poems there are sidebars and back matter full of information for kids to dive into.

The rest of the Spring 2025 list is fantastic too. A few highlights: We’ve got a sly detective/​murder mystery picture book (Ramon Fellini the Dog Detective). We’ve got a story about refugees that uses the imagery of knitting—and plenty of yarn in the art—to describe what it’s like for a life to unravel and need to be knitted back together (Thread by Thread). And we’ve got a book about a dog who whose energetic personality keeps him from being adopted, until he finds the perfect fit working as a conservation dog (Trouble Dog).

RVC: Okay, it’s time for the speed round now. Fast questions and speedy answers, please. Are you ready?

KM. Sure!

RVC: If you could only have one app on your phone, what would it be?

KM: Maps–definitely.

RVC: What movie quote do you use on a regular basis?

KM: Probably Monty Python and the Holy Grail: “And there was much rejoicing.”

RVC: What makes your eyes roll every time you hear it?

KM: Business jargon—like when people say, “I don’t think we have the bandwidth for that.” I cringe even when I catch myself using it!

RVC: Five things you couldn’t do your job without?

KM: Tea, curiosity, a thesaurus, my floofy cat colleague, Misha, and a good walk to clear my head when I’ve been staring at a computer screen too long.

RVC: What’s a picture book from the past year that didn’t get its due?

KM: So many great possibilities. But I’ll mention John the Skeleton. It actually just came out this month, so maybe it will get its due—but I’m going to guess that even still many of your readers may not come across it. It’s a translation from Estonian about a retired classroom skeleton who goes to live with an elderly couple on their farm. We actually looked at this one a few years ago, and I’m so glad that it’s been published in English. It’s delightfully strange—and also funny and tender and profound.

RVC: If you had a dream picture book tea party with three other picture book people–authors, illustrators, or characters from picture books–who would it be?

KM: I’ll go with three creators I think are brilliant (as long as they don’t mind me spending the tea party pestering them with questions): Sydney Smith, Christian Robinson, and Candace Fleming. I’ll also say that I’ve had tea with Melissa Sweet, and it was an absolute delight—so she’s got a standing invite to any tea party I’d throw, too.

RVC: What’s the best compliment a kid ever gave about a book you worked on?

KM: Not a compliment from a kid, per se, but the reaction that comes to mind first is something that a school librarian told one of my colleagues at a conference. We recently published a book called A Star Shines Through. The author is Russian, and when Putin invaded Ukraine, she and her family fled, leaving their apartment behind and moving to Israel, and later to Montenegro. The book comes from that experience—it’s about a mother and daughter fleeing their home because of war and settling in a new, unfamiliar place. Everything feels foreign to them: the food, the language, the buildings. In their old home, they had a star-​shaped lamp in the window, and one day in the new place, the mom brings home the makings of a new star lamp. They create it together, finding a small way to make the new place feel like home.

What the librarian told my colleague was that he knew exactly the kid he wanted to share the book with: a refugee student of his who was struggling to make a home in an unfamiliar city, and had started coming to the library because it felt like a safe space. There’s no better compliment and no better reason we do what we do than hearing that someone has the perfect child in mind for a book. That’s why we do it.

RVC: Great answer. Thanks so much for your time, Kathleen!

The Wisdom of Kidlit Editor Harold Underdown

The whole kidlit world was shocked to find that after several years at Kane Press, Harold Underdown was let go and the entire press went out of business. If you hadn’t heard the details, here’s what Harold shared on Facebook.

Harold Underdown - Executive Editor - Kane Press | LinkedIn

By now you may have seen the news that Kane Press has been shut down by Astra and that I’ve been laid off. There’s a deeper story to that, of course.
Just about three years ago, I stepped into the position of Executive Editor at Kane. At the time, Kane was known for fiction with an educational element, as seen in the Math Matters! and Milo and Jazz series. It was the first imprint bought by Beijing-​based TCBI, as they built up the components of what had already become Astra Publishing House when I arrived. However, their program had languished during the pandemic, and I was brought in specifically to revitalize it, and to find new directions while staying true to its core mission.
I got to work, deliberately broadening the range of what we published, and opening up to submissions from authors and agents. I expected it would take at least 4 to 5 years to see if my approach was working. Progress was slowed by understaffing at Astra and my needing to attend to my ailing elderly mother. But I was able to get my first acquisitions out in Fall 2023, with more following this year, from the Follow My Food series, aimed at a young picture book audience, to “Checkups, Shots, and Robots,” comic-​style nonfiction for middle-​grade readers. A good start, I thought, but I felt that it was my 2025 lists that really showcased what Kane Press could be.
I had just about wrapped up my editorial work on the Fall 2025 list when I was let go. From my perspective, this decision is a waste of the investment of the past three years, but I suspect was driven by the condition of the Chinese economy, which forced TCBI into further cutting expenses.
It’s their loss, as far as I am concerned. I am now looking for a new position with a company in need of an experienced, innovative editor to help them turn around an imprint, to fill a gap in their program, or simply to grow. To be continued…

Harold’s one of the Good Ones in the biz, folks. Read the OPB interview I did with him in 2021 to see for yourself!

To show my support of my colleague and friend, I’m repurposing this month’s Industry Insider post to showcase some of the wisdom Harold’s shared over the years via articles, interviews, workshops, and more.

Enjoy it, and please send Harold your best wishes (and leads for editorial jobs at places that aren’t going to self-destruct).

**Note on the excerpts below. A few had grammatical issues/​typos, and one even seemed to be an unedited AI transcript, so I tweaked the spelling and grammar a few times to ensure readability, though I didn’t add or replace any words.**


What are some of the essential qualities of a good editor?

To start with, you must love reading, because you’ll be doing huge amounts of it, both of manuscripts and published books, from the day you enter the field.

You must care about and be interested in books, publishing, children, schools, libraries, and all the other things you will deal with on a daily basis, and you must be open to learning more about them.

Above all, I think you need to love to work with people in the particular ways an editor does: to get inside what an author is trying to do in a manuscript, and to help them to do it better; to know who is the right illustrator for a given book, and to help them do their best work; to work every day with a team of people brought together to produce a book; and of course to advocate for and help a book within a publishing company and out in the world. We don’t just sit in our offices marking up manuscripts with red pencils!

From Miss Marple’s Musings

Shirley's Illustrations: Miss Marple's Musings, Illustrator Interview


Children’s publishing is in an interesting era right now, isn’t it? Why is it important–now more than ever–to have a foundational understanding of this industry before you start preparing and submitting?

So, there’s a few parts to that question and let me unpack that. From my experience–and I’ve been working in publishing for more than 30 years now–it has ALWAYS been important to know how the business works. And that begins with everything from the different kinds of children’s books. A lot of people come into this with only a vague idea about the complexity of the different areas of children’s books and how they connect to children.

But that’s just the start. You need to understand the process of writing from a practical point of view. Like how to get feedback, not just sitting down and writing at your computer and knowing when you’re ready to send a manuscript out. The process of doing that; what happens later? What happens if a publisher or an agent is interested and what happens eventually when you get to the point of being offered a contract? And then beyond that. How are you going to actually be working with a publisher? That’s always been really important knowledge that often is kept out of the conversation, but the focus is very much a lot of the time in our business on the writing and on the illustrating and you really have to put both of them together and that’s what I’m always aiming to do.

From Highlights Foundation


How do you approach submissions as an editor? What makes you stop reading? 

I’ll answer your question as if I were working in-​house, since that’s what your readers probably want to hear. I always approached submissions with tremendous hope, that the NEXT manuscript I read was going to grab me and not let me go. And, over the years, like all editors do, I did find manuscripts from people I didn’t know that surprised and excited me. That’s a wonderful moment, when it happens.

Of course, most manuscripts in the “slush pile” don’t do that, for one of a number of reasons. I can group them into two categories, I think—there are the books that are obviously wrong for my publisher, either because they don’t publish that particular type of book or because they just did publish something too much like it.

The larger category is the second one, and that’s the one in which I would put various kinds of work that just isn’t good enough. There is uninspired and pedestrian writing, the too-​familiar story, talking animals that teach lessons, “clever” writing that impresses adults but bores children, stilted or clumsy sentences, a slew of bad grammar and spelling (I don’t mind a few mistakes if the story is strong). You can get some more examples of what makes me stop reading in my article “Getting Out of the Slush Pile.”

From Kidlit411

KidLit411


What do you do outside of the book world?

I try to make sure my family is happy. We have a child in kindergarten, who over the past several months has learned to read, mostly on her own initiative. I stay involved with that. It’s satisfying and challenging and nothing at all like any job I’ve ever had.

In case you’re wondering, being a father hasn’t changed how I approach my work as an editor. I’ve greatly enjoyed discovering books I didn’t know about, though, and re-​discovering favorites from my childhood. The Editor as Reader, which I mentioned earlier, goes into some of the discoveries.

From Cynsations


How much should a writer pay attention to a manuscript’s “marketability” and market trends?

This is a short question but it needs a long answer. For one thing, the importance of what’s expected in the market varies by type of book. A manuscript written for a packager creating a MG series MUST be focused on what the market wants, while a “literary” novel should simply be the best that the writer can make it.

In general, paying too much attention to the market is dangerous, as trends can change or die overnight. It can also be difficult to figure out what exactly would make a manuscript “marketable.”

So, my advice for writers in this area is to ignore the trends while they are learning the craft–improving their skills, finding their voice, learning what they most like to write. Once they have a good chunk of experience under their belts they can start to pay more attention to the market, as they will not be unduly influenced by it.

From Carol Baldwin’s Blog


What are the advantages of working with an independent editor?

I don’t know if I’m the right person to ask–you should ask some of my clients! But from what people tell me, there is one reason why many of them work with an independent editor. They have gone as far as they can with the avenues that they have for getting feedback on a manuscript, whether that’s their critique group, a writer friend, conference critiques, or all of those, and they know that they haven’t yet reached the place where they want to be. And so they reach out for help from a professional editor. Their manuscripts are in many different stages–ranging from early drafts with significant flaws to oft-​revised drafts that need a final polish. What they have in common, though, is that they need or want to get help to move it up another level.

From the Mixed-​Up Files…of Middle-​Grade Authors


In speaking with so many industry folks over the years, it seems to me that the picture book world does a very good job letting new agents and editors learn in an apprenticeship model. Was that how it worked for you?

That’s an interesting question. And I actually would say that I didn’t have a full on apprenticeship kind of situation. Because I was working for Macmillan Children’s Books–a large, general purpose children’s book imprint–we did everything from picture books up to young adult. We even had the Macmillan Dictionary for Children along with a couple of other reference books.

There were three or four editors within the imprint–Judith Whipple, Beverly Reingold, and my boss Neal Porter, who was the publisher. I was officially working for Neal, but I also interacted with everybody else, so I was actually learning from all of them. One of the things they did within the department was make copies of all their important correspondence and put it in a file. That would get circulated weekly so we could all see what everybody was working on. That was always really interesting for me to read, because I could see how an editor wrote an editorial letter and how they corresponded with an artist. Another lesson I learned was the reality that publishing is a business.

That’s a tough realization, isn’t it?

I thought of publishing as this noble calling where people are simply making wonderful books. And it is! But also, for every single book that we acquired, I had to do a P&L [profit and loss statement]. And it had to work out and make money for us, after I put in all the expenditures and an overhead percentage and so on. It had to hit a target number of profit.

From Only Picture Books

Editor Interview: Cheryl Eissing (Flamingo Books)

When someone takes the time to write a great social media bio, they deserve kudos, acclaim, and general admiration. Witness editor Cheryl Eissing’s bio at Twitter/​X. “When I’m not editing, I can be found reading with an English Bulldog at my feet, cooking too much pasta, or walking my dog around Brooklyn.”

Love it!

Her bio at Penguin’s website offers two bits of dynamite info as well.

Cheryl mainly edits picture books, with some middle grade and young adult, and is specifically interested in stories that cause giggles, give comfort, and expose their readers to experiences and perspectives they haven’t seen before.”

Cheryl is always looking for commercial and silly yet profound picture books and stories that entertain, educate, and inspire young readers. When she is not editing books, Cheryl can be found befriending dogs on the streets of Jersey City, watching horror movies, or searching for the perfect lychee martini.”

Awesome, right? Let’s talk to her to find out a bit more.


RVC: Let’s deal with the geographic elephant in the room. In the bio snippets above, it seems you have a multi-​state dog love going. What’s the real story there? 

CE: Ha! Unfortunately, the first bio is out of date. I lived in Brooklyn with the bulldog in question (who has sadly crossed the rainbow bridge, as the social media pet community often calls it) but he was the greatest editing and walking companion. I moved to Jersey City in 2020 and still go for dog walks (by that I mean, I walk around Jersey City and admire all the dogs). I will always have a soft spot for bulldogs.

RVC: Got it, thanks. Now, back to the regularly scheduled OPB interview…what aspect/​part of you today gives away where you’re from and how you were raised? 

CE: I grew up in the suburbs of Long Island and went to college in New Jersey, so I’m very serious about bagels and pizza. I’ve just finally grown up and realized you can get good bagels and pizza outside of New York!

RVC: Good to know! Here’s a huge question: what was your first meaningful experience with a book?

CE: Oh goodness, what a big question! Picture books that I have a vivid memory of reading as a kid are Where the Wild Things Are by Maurice Sendak, Chrysanthemum by Kevin Henkes and Corduroy by Don Freeman. I just remember each of them speaking to something in me as a child. I always loved the adventure of Corduroy and was amazed by the idea of being alone in a department store after it closed. I loved the fantastical, dreamlike elements of Where the Wild Things Are and absolutely identified with Max’s mischievousness. And as someone who did not like being the only person with my name in my class as a little kid, Chrysanthemum really spoke to me.

RVC: Most of us in the book industry had a powerful experience with a teacher somewhere along the way. What was your MIT (Most Important Teacher) moment?

CE: Ms. Jeans, my second-​grade teacher!

RVC: Best…name…ever.…

CE: She was the absolute best and always made me feel smart and capable. I remember her showing a drawing I did to another teacher—it’s amazing how much those little encouragements are so important and really stick with you!

RVC: Totally agree! Your LinkedIn account says you did your undergraduate studies at Rutgers. What career goal did you have in mind there?

CE: I wanted to be in publishing since I was in high school. I remember looking at all of the YA books on my shelves and thinking, “Okay, I don’t really enjoy writing, but what are the names of these companies on the spines of my books?” and realized that I could work with books in another way. I went into college thinking I’d major in English and then eventually go onto publishing, and always sort of thought if it wasn’t meant to be something else would reveal itself as my calling, but it stuck!

RVC: What was the most useful thing/​skill you learned at Rutgers?

CE: Reading and analyzing literature and seeing the many ways a book can be written and written well. Not all who work in publishing are former English majors, but I felt like it certainly helped me!

RVC: You’re the post child for the power of internships. Share a bit about what you did and how that helped launch your career in the industry.

CE: Because Rutgers was just a train ride away from NYC, I was able to apply for internships and do those in Junior and Senior year. I definitely wouldn’t have been able to do them in Freshman and Sophomore year while I was still getting my bearings and still having to take core requirement classes that took up a lot of my time.

I got lucky with landing my first internship at Abrams, in a department that I wasn’t ultimately interested in, but I was doing admin tasks and learning how publishing worked. That led me to more interviews and more internships. Most of what I did for internships wasn’t stuff that interested me, but it helped me learn how a publishing office worked and gave me good experience!

RVC: It seems like you might’ve had a moment where you considered being an agent. What happened there?

CE: After I graduated college and had just had one interview for a real job, I was feeling very restless and continued applying to internships, which eventually landed me as an intern at a literary agency. It was definitely interesting to learn about that part of the publishing world but I realized it wasn’t for me. I definitely prefer working on shaping a manuscript the most!

RVC: Tell me the story behind the first picture book you acquired. 

CE: The first picture book I acquired was My School Stinks by Becky Scharnhorst and Julia Patton. I met Becky at the Rutgers One-​on-​One Publishing Conference, and we really clicked. We worked on her manuscript (which was originally a camp story rather than a school story) and I loved it so much. Becky was so great at really considering my notes and was so great at writing funny and heartfelt stories. I ended up asking her to change the setting from a summer camp to a school and I remember feeling so worried that she wouldn’t want to change so much about her manuscript (but also completely understanding if she did!) and worrying that she wouldn’t want me as her editor.

In the end, she adapted the manuscript into a school setting, and I just loved it and I was so happy that my publisher agreed, too! We found Julia and adored her artwork–she is so talented at doing mixed media scenes and could really incorporate the journal entry format of the story into her hilarious illustrations. I loved working on My School Stinks!

RVC: What’s the most useful thing you got from that experience? 

CE: I think I learned a lot about the author’s experience of editing a manuscript. Because it was my first acquisition, I had to really carefully consider my words and how to get the best manuscript possible from my author, while still being encouraging and showing how much I love the book. While an editor absolutely feels ownership over each book they edit, ultimately the book is the author and illustrator’s creation! And our job is to give suggestions in how to make the best possible book that is within the author and illustrator’s creative vision! So I think that experience really taught me to really consider the author on the other end of my emails and notes.

RVC: Let’s jump ahead to your recent work. What’s the most important thing people should know or understand about Flamingo Books?

CE: We love funny picture books! We think books that are fun is the best way to make lifelong readers, so often the first thing we look for is humor. We love profound and heartfelt picture books, too, but I’d say a good majority of our books are funny!

RVC: Why is Flamingo Books a great fit for you?

CE: I love to do sweet and silly picture books that tackle big moments or emotions in a child’s life, as well as books that can teach a reader something new, but always with lots of humor and character. I love a funny book and I’m always looking for books that can be funny while still accomplishing other things. I think that humor is such an easy entry point for kids and reluctant readers. I truly believe that any kid who doesn’t like to read just hasn’t been introduced to the right books!

RVC: What does a typical workday look like for you?

CE: A lot of it is answering emails from other departments, looking at passes of books, fielding submissions, and, depending on the time of year, preparing materials for upcoming meetings.

RVC: What’s the most common misconception writers have about editors?

CE: I think some writers might feel like getting a lot of edits means their editor thinks that they’re not a good writer. Editing can take a lot of time and several rounds (some take 10 rounds or even more!). Sometimes we don’t notice something the first 5 times we read it. Or sometimes fixing one problem in the manuscript creates another. Having lots of edits is very normal and part of the process!

RVC: What’s your editing superpower? 

CE: Oh, I really don’t know! I guess I’m good at editing funny books?

RVC: Speaking of editing superpowers, you’ve had some real successes. Share what it’s like to find out a book you edited is on the New York Times bestseller list. 

CE: It is really really cool. Being on the NY Times list is not the end-​all-​be-​all of a book’s success by any means, but it’s definitely something that holds a lot of weight in the industry and it is so great to have one of your books succeed in that way. I think the coolest part is that books that land on that list are because of the work of so, so many of your colleagues who loved it. A book that you acquired and worked hard on, and launched to them, and hoped they would love as much as you do. Having a whole team to work hard with and celebrate with is really lovely!

RVC: I believe you worked on a book written by my friend, Michelle HoutsHopefully, the Scarecrow.

CE: Yes! I adore Hopefully the Scarecrow!

RVC: What grabbed you about that story? 

CE: Michelle’s voice throughout the story was what I instantly loved. It had this timelessness to it that felt like a book I could’ve read 50 years ago but also felt so current.

RVC: Your feeling on art notes?

CE: I LOVE how that book turned out. We waited a whole extra year just to have Sara Palacios illustrate and it was so worth the wait! That book is gorgeous and I sometimes just pop it open to stare at the art. It’s one of those book where the words and art really work together perfectly.

RVC: A lot of aspiring writers read OPB. Let’s help them out—offer some examples of “commercial and silly yet profound picture books” please!

CE: The Bad Seed series by Jory John and Pete Oswald, A Hungry Lion by Lucy Ruth Cummins, We Found a Hat by Jon Klassen, Strictly No Elephants by Lisa Mantchev and Taeeun Yoo, Something’s Wrong by Jory John and Erin Kraan.

RVC: Since COVID, I’ve made a point out of asking everyone a health and wellness action. Here’s yours. What do you do to de-stress?

CE: I like to cook, or exercise, or read a book for pleasure.

RVC: One final question for this part of the interview, Cheryl. If you had to summarize the most important thing you’ve learned about picture books, what would it be?

CE: I guess it would be that picture books have power. They can teach kids about empathy, friendship, loss, feelings, family, differences, etc. and can shape who they are as a person.

RVC: Okay, here we go. It’s the LIGHTNING ROUND. Zippy zoomy questions followed by zapptastically fast answers. Are you ready?

CE: Yes!

RVC: What “old person” thing do you do?

CE: I really like jigsaw puzzles and Sudoku.

RVC: If someone narrated your life, who would you want to be the narrator?

CE: Kathryn Hahn or Ayo Edebiri.

RVC: If you had a giraffe you needed to hide, where would you hide it?

CE: Under a blanket.

RVC: What are five things you couldn’t do your job without?

CE: A notebook, a laptop, post-​its, Diet Dr Pepper, Rhymezone.com

RVC: Who sets the standard for picture book rhymes?

CE: Anna Dewdney and Sandra Boynton.

RVC: What’s a favorite line from a picture book you edited?

CE: “Great job, Buffalo. Help yourself to some potato salad.” (From Porcupine & Cactus by Katie Frawley & Alex Willmore)

RVC: Thanks so much, Cheryl!

Freelance Editor Interview: Emma D. Dryden

**Thanks to picture book author Dianne Ochiltree for stepping in to be the guest interviewer this month!**

Meet Emma D. Dryden, founder and principal of drydenbks, a premier provider of editorial and coaching services for the children’s publishing industry. Prior to her role as guiding light at drydenbks, Emma was a children’s book editor–first at Random House Children’s Books, and next at McElderry Books, an imprint of Macmillan Children’s Books, where she worked with the legendary Margaret K. McElderry. After Ms. McElderry’s retirement, Emma was made Vice President, Editorial Director of the imprint; in 2005 she became Vice President, Publisher of Atheneum Books for Young Readers and Margaret K. McElderry Books, imprints of Simon & Schuster Children’s Publishing, a position she held until 2009 when she launched drydenbks.

​Over the course of her career Emma has edited more than 1,000 books for children and young readers. As publisher, she oversaw a staff of editors and the annual publication of over one-​hundred hardcover and paperback titles. The books she’s edited have received numerous awards and honors, starred reviews, were named to year-​end “best of” lists, received regional and national publicity and acclaim, and hit the bestseller lists in USA Today, The New York Times, The Washington Post, Publishers Weekly, and other national publications.

So, who better to ask questions about picture books, children’s publishing, and everything bookish? Let’s go!


DO: What first attracted you to children’s publishing?

EM: Long before I majored in English Language and Literature in college, I was an avid reader and book-​lover. I thought about becoming a writer, but decided I’d rather be immersed in lots of different kinds of stories and lots of different kinds of writing, which made me think I could enjoy being an editor working with all kinds of writers. I was particularly drawn to children’s publishing because I never outgrew my love for illustrated books. To be honest, I have never really outgrown that aspect of my childhood in which I found great solace and comfort in books, which is why I still adore reading children’s books—especially picture books and middle grade.

DO: What about the children’s publishing industry has kept you engaged in it for all these years? 

ED: I was lucky to be hired by fantastic editors who became mentors and friends; and I quickly felt—and continue to feel—a kinship and shared spirit with people in all aspects of the children’s publishing industry. I love the range of topics, categories, genres, voices, styles, and shapes of children’s books and thrive on the marvelous variety of books and projects on which I’ve been able to work throughout my career—working on a picture book, a MG novel, and a poetry collection one day; working on a YA novel, a board book, and a graphic novel the next.

DO: What was it like working with legendary Margaret K. McElderry? 

ED: Margaret was a tremendous editor from whom I learned so much, from how to reject a manuscript with sensitivity and how to get the best out of an author by posing thoughtful questions during the editing process, to how to conduct oneself professionally and never forgetting to take time to laugh. Margaret was tough—she had to be; it was her name on the spines of those books! She also had such a lovely and sharp sense of humor. She was an inspiration to me in so many ways and I am ever grateful our paths crossed in the ways they did.

DO: How has the picture book form, and the industry itself, evolved in the years of your career?

ED: This is an interesting question insofar as my first thought is that the picture book form hasn’t really changed all that much—not when it comes to the basic “mechanics” of a picture book being 32 or 40 pages with or without endpapers, relying on page turns to create tension and an impetus for a reader to find out what happens next, being illustrated in a way that expands and deepens the text, and so forth. The picture book industry itself is always evolving and growing and picture books can afford terrific opportunities for authors and illustrators to really play with language, perspective, boundaries, voice, and more. It’s these elements that I see ever evolving as picture book creators experiment and apply new ways of storytelling and new ways of engaging young readers.

DO: What services do you offer to authors, publishers, and agents? 

ED: drydenbks LLC provides editorial and creative services to children’s book authors, illustrators, publishers, and agents. Over fourteen years this has included engaging in consultancy and coaching services with authors about their manuscripts, evaluating a small press’ publishing goals and brainstorming how to expand or focus their program, assisting authors sent to me by their agents to ready their manuscripts for submission, helping illustrators update and energize their websites as they prepare to query agents, explaining the ins and outs of children’s publishing to potential publishers, and leading workshops or retreats about different aspects of the writing and revision process.

DO: Can you describe your ideal picture book client? 

ED: The ideal picture book client is the author or author/​illustrator who has not only worked on writing and revising (and revising and revising) their manuscript or dummy, but who has spent time studying how picture books work so they fully appreciate the importance and purpose of the page turn, the importance of leaving a lot unsaid in the text that can be expressed through illustrations, and who is fully open to new ideas and perspectives about their work for the sake of making their project truly sing.

DO: How can potential clients best prepare for their work with you, so they—and you—can get the most from the critique and coaching experience? 

ED: Ideally, I prefer to work with clients who have completed manuscripts—and not simply first drafts, but multiple drafts; clients who have revised their work as much as they can on their own. I don’t hold back in my critiques—so the ideal client is someone who has spent time before they contact me learning about children’s publishing, learning about the category and genre in which they’re writing, and understanding what to expect from a professional critique. Those who have been through some sort of critiquing and workshopping before they work with me are usually more open to entertaining new perspectives and ideas about their work and exploring the kind of provocative “what if?” suggestions and questions I like to pose—and that makes our work together richer and more productive.

DO: What do you think is a key element to crafting an excellent picture book manuscript?

ED: Picture books are a wondrous collaborative art form. Words and illustrations must harmonize—each bringing their own personality, emotion, and mood to create a memorable harmony. It’s important for picture book authors to understand and be excited by the fact that illustrators will not be putting their exact words into pictures in a literal interpretation, but will be adding a whole other level of story to their words. I encourage picture book authors to think of their texts as the musical score that accompanies a drama we see upon a stage. And so saying, the musical score of the picture book needs to be poetry, subtle, emotional, and not overblown–not so loud that it drowns out the drama that will be enfolding on the pages through the artwork.

DO: How do you think picture book authors and illustrators can meet challenges they might experience during the writing/​submission/​ agenting/​publishing process?

ED: So, first off, I will say authors and illustrators WILL without a doubt experience challenges all along the way from story concept inception through publication and even into the aftermath of publication. The breadth and depth of these challenges will vary depending upon so many factors that are without or within a person’s control, including an individual’s personality, experience, background, artistic process, support system, goals, expectations, life changes, definition of success, someone else’s rules, and more. It’s not easy to generalize, of course, but one thing I will say I’ve learned over the course of my long career in this business—a business which has always had ups, downs, highs, and lows—is that the best way to get through challenges is for an author or illustrator to figure out ways to keep going with their creative work and to truly honor their creative work—in whatever form that takes. That could mean grabbing just ten minutes a day for some sort of creativity, finding a new form of support system, getting out of your comfort zone to try something new, taking a class, scripting a tough conversation you know you need to have, asking for help, and above all, giving yourself grace.

In crafting a story—nearly any story, really—a main character can’t evolve or grow without facing challenges. Conflict is what propels a story, a main character, a reader forward to find out what happens. So too in our own lives, right? The more we can figure out how best to face, manage, and learn from challenges, the more we will be able to grow and evolve. It’s not easy and sometimes completely new paths will have to be forged, but I urge authors and illustrators to remember that what they always have is their creativity and their ideas—and these are worth nurturing even through the hardest challenges.

DO: In addition to your work as editorial consultant, you’ve written poetry, essays, and articles for industry publications. How does your experience as a writer influence the work you do with authors?

ED: Writing and revising my own work—on a deadline—has made me appreciate how hard writing and revision—on or off a deadline!—can be. Spending time, energy, and emotional grit on my own writing reminds me how important it is as an editor and coach to respect and empathize with what authors and artists do—and never to take any aspect of the creative process for granted.

DO: Editing, consulting, coaching, writing—whew! You are a busy entrepreneur. What do you like to do in your downtime? 

ED: I don’t have the healthiest work-​life balance (show me any self-​employed person who does!), but when I can, I love spending time with friends, being outside in nature, and traveling—particularly to places with loads of animals and fascinating land- or seascapes.

DO: Speaking of entrepreneurs, you have co-​written a wonderful picture book titled What Does It Mean to Be an Entrepreneur?, published by Sourcebooks/​Little Pickle Press in 2016. Can you tell us how that project came about? 

ED: I’d worked with author and entrepreneur Rana DiOrio for quite a while before we co-​wrote our book. I’d been editing some of the books Rana was publishing at Little Pickle Press and we were talking about adding a title to her What Does It Mean to Be…? series about entrepreneurship. Not an easy or accessible subject for picture book age readers, to be sure—and after seeing some writing/​outline samples that we didn’t think were working, I jokingly said “We could write this book ourselves!”—and Rana took me seriously. So we gave it a try.

Our collaboration was tremendous fun, both of us bringing years of experience as entrepreneurs and picture book experts to the process. We created a spare text which at first glance seems to be a string of disparate general ideas, but which we wove together by coming up with a strong visual narrative storyline for the book. It’s in the illustrations where a main character and plot could come alive to pull our ideas all together. We shared our vision with the oh-​so-​talented illustrator, Ken Min, who completely got it and the book was born. I’m very proud of that book!

DO: What is your one best piece of advice for all our author friends out there? 

ED: Can I give two pieces of advice?

DO: Sure!

ED: Take plenty of time between drafts of your work. Don’t underestimate the writing and revising of your story that goes on in your subconscious mind between drafts. It’s necessary and important!

Whether or not publication is your goal, keep writing for the sake of writing and then ask yourself how you define “success” when it comes to your writing. If you attend workshops, retreats, and webinars and are members of groups like Highlights Foundation, SCBWI, or WNDB, you will be hearing a lot about other authors’ processes, goals, dreams, and projects. That can be inspiring, but it’s important for you to recognize and nurture your specific processes, goals, dreams, and projects. I ask workshop attendees to fill in the blank: “I have to write this story because I _​_​_​_​_​_​_​_​.” I urge your readers to complete this exercise and keep the responses somewhere you can see them. Never lose sight of why you’re writing what you’re writing.

DO: You are also an accomplished speaker, teacher, and workshop presenter on all aspects of the business and craft of writing for children. What do you most enjoy about this aspect of your work? 

ED: Sharing my knowledge, expertise, and ideas about writing and revising with authors comes easily to me and I love the conversations and creativity that result. It’s also fun to share my “insider” knowledge about the children’s publishing business. I particularly enjoy the give-​and-​take with authors in a workshop or retreat setting, the exchange of ideas, the asking and answering of questions, and the “ah ha!” moments that always come for authors/​illustrators who are engaging deeply with their work in a nurturing, supportive environment. It’s gratifying to feel helpful and be allowed a gentle glimpse into people who are tapping deeply emotional places as they create their manuscripts and projects.

DO: And how can readers find out about where you are appearing in the future? 

ED: I don’t announce appearances on my website or have a calendar that people can follow. I do post about workshops, retreats, or webinars on Facebook and sometimes on my sometime-​blog, so I hope people will follow me on those platforms.

I am happy to share with your Only Picture Books audience that I will be co-​leading a Revision Retreat at the Highlights Foundation on November 14–17.

DO: You generously share information about children’s literature, the craft of writing for children, and the business side of children’s publishing on social media. Where can readers find and follow you? 

Website: https://drydenbks.com

Facebook: https://www.facebook.com/emmaddryden and  https://www.facebook.com/drydenbks

LinkedIn: https://www.linkedin.com/in/emmaddryden/

My sometime-​blog, “Our Stories, Ourselves”: https://drydenbks.com/blog/

DO: One final question. What are three things that OPB readers would be surprised to learn about you? 

ED: That’s a fun one! Let’s see… readers might be surprised to learn:

To unwind or relax, I get really caught up in watching True Crime stories and contemplating what makes people do the things they do. (Admittedly, sometimes the crimes are so grisly and the criminals so fascinating and repugnant, it defeats the “unwind or relax” aspect of the viewing!)

I got my start in the children’s publishing business assisting Olé Risom, the Random House editor who edited Richard Scarry and Laurent de Brunhoff, so I had the pleasure of working with both. I grew up reading Scarry’s Busytown series and de Brunhoff’s Babar series, so to work and get to know these masters was an utterly delightful and serendipitous experience for which I’m so grateful.

I’m not afraid to speak in public, I’m not afraid to try new foods, I’m not afraid to travel by myself. I am, however, afraid of steep hills (going down or going up!)—much to the frustration of family and friends with whom I am supposed to be having fun skiing or hiking!

DO: Thanks so much, Emma!

Editor Interview: Deidra Purvis (Free Spirit Publishing)

This month’s Industry Insider interview is with Deidra Purvis, an Acquisitions Editor for Free Spirit Publishing, an imprint of Teacher Created Materials. Free Spirit is the “leading publisher of social and emotional learning books for kids, teens, and educators.” The press also notes that it’s “unabashedly pro-​kid.” Love that, right?

Prior to her job as an editor, she spent a lot of time as a classroom teacher and Director of Classroom Services for a book distributor. Don’t worry—we’ll ask about all of that in a moment!

In her free time, Deidra writes creative nonfiction, backpacks, gardens, and rides a bicycle.

Let’s jump to the interview to learn more about Deidra!


RVC: What kind of childhood did you have, and how did it pave the way for your kidlit career?

DP: My childhood was pretty amazing in that I was surrounded by people who loved me.

RVC: I love interviews that start like this!

DP: I grew up in a low-​income household in rural Ohio, and I lived close to the land—I always loved nature and animals, and one of my favorite things was mushroom hunting in the woods with my dad every spring. Most of the men who immediately surrounded me also battled with alcohol use disorder, and that impacted me a lot. I grew up very insecure about my weight and other aspects of my body, and that became one of my biggest challenges. I also worried a lot about money.

I was very quiet, but I always had a lot of thoughts that I wanted to share and needed to process. I started journaling when I was around 10 years old to have an outlet for expressing everything that was bottled up in my head, and it grew my love for writing. This all developed an interest in mental health, too. I started reading books about mindfulness and practicing meditation when I was in middle and high school. The books I started reading around that age were intended for adults; and it’s funny looking back and thinking about how much I could have used books by Free Spirit when I was a kid and teenager. My interest in books, writing, and SEL all grew from my childhood.

RVC: So many writers end up writing books they wanted/​needed as kids. It makes total sense. Now, what were some of the formative books you read during those early years?

DP: I had a small bookshelf in my room, and I’d read these picture books on repeat: Happy Birthday Moon by Frank Asch, I Wear My Tutu Everywhere by Wendy Cheyette Lewison, Corduroy by Don Freeman, and The Monster at the End of This Book by Jon Stone.

RVC: What a great list!

DP: My mom had a great reading voice, and that’s what drew me to a lot of these books. I remember loving the way she made the echoing noise when the moon would speak, and I remember how dramatic she was when reading Grover’s voice in The Monster at the End of this Book. But I think it’s mostly by chance that these are the books I ended up with. They were all hand-​me-​downs other than the tutu book, and it’s funny because I was never a girly girl or into tutus.

As an older kid, my favorite book was Anne of Green Gables by Lucy Maud Montgomery. Then I started reading more and more nonfiction. Somewhere around late elementary, I wanted to work with animals, so I would go to the library and check out stacks of nonfiction books about animals. Then I got into books about meditation and memoirs.

RVC: Clearly, the plan for college was to learn to be a K‑12 teacher. What about that career choice appealed to you?

DP: I wanted to be a teacher for two reasons. It was important to me to follow a career path that made a positive impact in the world. I didn’t want take part in a career that I felt was harming people or the planet—I wanted to do good.

RVC: If only more people had such a goal!

DP: Teaching felt like the most impactful career that I could have. I also loved writing, but I didn’t think writing or working in publishing was realistic. I decided the best path for me was to be an English teacher.

RVC: How did the teaching go?

DP: Teaching was hard, so hard. It ended with me wearing my body down and getting very sick.  I still believe that teaching is one of the most important careers possible. I loved my students and had so many rewarding moments with them. If I could make one change in the world, I wish teachers had more support in doing the important work that they do.

RVC: Having been a teacher for 25 years, I quite agree. So, you moved into a non-​classroom role fairly soon after college. What kinds of things did you do as Director of Classroom Services?

DP: This was such a great move for me! I started calling myself a professional book nerd.

RVC: Love that term!

DP: I was part of a team of former teachers who had the job of curating custom book lists for PK-​12 classrooms across the U.S., and I eventually was promoted to be the director of this department. Each season, reps from all the major publishers would present their newly released children’s books to us, and they’d leave samples for us to review. This is what really grew my love for picture books.

Teachers, principals, librarians, and school district contacts would then reach out to my team with specific book needs. For example, a school principal might reach out to us and tell us they wanted to buy classroom libraries for every classroom in the building for grades K‑5. I would ask them questions to get to know the needs and interests of the students I would be serving, and I would use that information to curate custom classroom libraries for each teacher, specifically for their students. Making sure the students in the classroom could see themselves reflected in the books they had access to was important to me, and it showed me how far the book industry still needs to go to allow this to be possible. This job really gave me a look into the market, where the needs were, and where there were gaps. Most importantly, though, it really made me fall in love with kidlit.

RVC: A few years after your undergrad degree, you went back to school for an MFA in creative writing from Hamline. What was the goal?

DP: My goal at Hamline was to spend time doing what I loved doing. I had a vague goal of eventually getting a job in publishing so I could pursue what I loved, but my primary goals were to enjoy my time doing what I loved, to learn as much as possible about the craft, and to be around other writers.

RVC: What was the most useful thing your Hamline experience taught you?

DP: Wow. Everything. I’m happy that I studied fiction, creative nonfiction, and poetry. It really gave me knowledge into all forms of writing that I apply to my job today. I also spent a lot of time with Water~Stone Review, an annual literary journal published by Hamline University. In one class, I served on the editorial board for the journal. We read the final submissions that were being considered for publication and held conversations about which pieces should be published in the journal. This is where I learned how to read as an acquiring editor—How do you decide if something is ready to be published? What qualities do you look for? During my time at Hamline, in addition to serving on this editorial board, I also contributed as a screener for a couple years, and I was Assistant Editor of Creative Nonfiction during my last year at Hamline. Working on Water~Stone Review ultimately taught me the skills I needed to become an acquiring editor. I wouldn’t be here without it.

RVC: I’m a big fan of college literary magazines for exactly this reason–it’s such good training. How did you end up at Free Spirit?

DP: The stars aligned, and I still pinch myself when I reflect on how much I love my job and how I ended up here. My seven years curating and selling custom book lists kept me more engaged in education than I’d ever been before. I had the opportunity to attend annual conferences from organizations like ASCD, ILA, and NCTE. I was talking with leaders in education across the U.S. on a daily basis, so I became really in tune with new research in pedagogy; and, like I said, I came to know the kidlit book market really well.

I also had a personal interest in social and emotional learning (SEL) that started developing way back in my childhood, so when I learned more about school districts implementing SEL, I knew I wanted that to be my focus. I was often tasked with recommending book lists aligned with SEL units; I would research and incorporate SEL in the blogs I would write; and I would also present professional learning webinars through an SEL lens whenever I had the chance. I was so excited about the work being done in schools around SEL that I was considering possibly going back into the classroom if I couldn’t get into publishing.

But then it all came together. I had experience as a teacher, I knew the kidlit market, I was finishing up my MFA in Creative Writing, and I had a special interest in SEL. I was already a fan of Teacher Created Materials (TCM) because I regularly recommended their books to teachers, so when I saw their job posting for acquiring editor for Free Spirit, TCM’s imprint founded forty years ago to provide kids with social emotional resources, it was like the job description was written for me, and I had to go after it.

RVC: What’s the first picture book you acquired while there?

DP: The first picture books that I acquired will be available this summer. Two that I’m most excited for are Papa and Pearl by Annette M. Clayton and illustrated by Kimberley Barnes and Sonia and the Super-​Duper Disaster by Rachel Funez and illustrated by Kelly Kennedy.

RVC: What about each of these books appealed to you as acquiring editor?

DP: Papa and Pearl is a sweet story about a father and daughter immediately following the divorce of Pearl’s parents. It’s full of imagery related to princesses, pirates, and mermaids. What appealed to me about this story was that Annette M. Clayton’s writing is lyrical and imaginative. It’s a fun book any child will love, and it’s also a helpful resource for children experiencing the separation of their parents.

RVC: And what about the other one?

DP: Sonia and the Super-​Duper Disaster by Rachel Funez is about a girl who realizes she forgot her mom’s birthday, so she decides to whip up a last-​minute super-​duper surprise in the kitchen. Sonia has ADHD and anxiety, and throughout the story, she uses strategies to manage challenges as they arise. This one is filled with superhero imagery, and it’s another story that any child can love. It’s hilarious, and it’s also a great resource to demonstrate specific strategies children can use to manage anxiety that may pop up in their own lives.

RVC: I get the sense that Free Spirit’s picture books are different than those by, say, Candlewick, Peachtree, or other kidlit presses.

DP: All of the resources you’ll find in Free Spirit’s catalog are intended to help children and teens think for themselves, overcome challenges, and make a difference in the world. You can use our books to tackle tough topics such as neurodiversity, anger and stress management, childhood and teenage depression, anxiety, grief and loss, and gender. We have a growing list of picture books like ones that you would see in Candlewick or Peachtree’s catalogue. They are high interest, engaging, lyrically written, and include elements of fun and humor–and they cover a broad range of issues important to kids—from celebration of identity and family to tough topics like anxiety and grief. A good example of a Free Spirit book is Paula’s Patches by Gabriella Aldeman and illustrated by Rocío Arreola Mendoza, about a girl who is embarrassed when her hand-​me-​down pants rip at school. She comes up with a creative solution of making patches not only for herself, but to share with her friends as well. The book is an authentic and fun exploration of problem solving.

We include that element of fun and humor in our books even when tackling tough topics. This aspect is really front and center in our new release You Made Fun of My Sandwich by Jessica Pegis and illustrated by Harry Briggs. It is laugh out loud funny, and I love the speaker’s inquisitive voice. It starts with a child’s observation that a classmate is mocking their sandwich, and then we follow the child’s imaginative and hilarious thought process as they consider why. As fun as this book is for children to read, it tackles two tough topics: bullying and hunger.

Another thing that really sets our list apart is that we seek out experts in children’s mental health for many of our books. Our picture book What Does Grief Feel Like? is written by Dr. Korie Leigh who has specialized in working with children and families experiencing grief and loss for over 16 years. When you read a Free Spirit book, you can trust that the representation, strategies, and tools are backed by experts. You can also trust that we’re addressing both these topics in an engaging kid-​friendly way.

RVC: What’s the biggest misconception about SEL (social and emotional learning) picture books? 

DP: Some people might think that SEL picture books are didactic and can only be used to teach emotions or other SEL skills or strategies. My favorite SEL picture books are the ones that tell authentic stories using rich language and engaging artwork. Any child or adult can fall in love with them, and they don’t have to read it for the SEL element. I also think that most good picture books are SEL picture books. We read books to learn about ourselves and the world, to feel a sense of belonging, to celebrate identity, to see how characters navigate challenges, or to build appreciation and joy. All of these are qualities of SEL picture books.

RVC: As an acquiring editor, who or what has most influenced you?

DP: My childhood influenced me a lot, and I continue to be inspired by the children around me. I also have to shout out the editors at Free Spirit. They are so talented and do amazing work. I’ll often peek into the manuscripts they’re working on, and I’m in awe of their thoughtful feedback to the authors they work with. It’s such a gift that I get to learn from them every day. It’s another reason I sometimes pinch myself—I’m surrounded by a lot of talent here at Free Spirit.

RVC: You’re a writer, too. What kind of creative nonfiction are you making?

DP: I’m working on memoir that I hope to start sending out to agents and editors within the next year. I also have several essays and poems on submission with literary journals. Almost everything I write is in exploration of my childhood in rural Ohio.

RVC: Any interest in writing picture books of your own?

DP: For sure. It’s not something I’m actively working on, but the temptation is there.

RVC: Since COVID, I’ve been asking everyone at least one health and wellness question. How do you defeat negativity—either internally or from outside yourself?

DP: Learning loving-​kindness meditation was a gamechanger for me.

RVC: One final question for this part of the interview. What upcoming book are you especially excited about?

DP: The next Free Spirit book that I’m really looking forward to is Dominique’s Thrifted Treasures by Margarett McBride and illustrated by Ryan Middaugh. Please read it because it’s doing exactly what I said I love about SEL picture books. It’s a beautiful story that highlights community and shared experiences. Dominique receives a hand-​me-​down jacket from their Pawpaw and isn’t too enthused. However, after Mama comes home with a bag of thrifted clothes from the thrift store the next day, Dominique becomes fascinated by the unique story of each piece of clothing. They spend the day running errands with Pawpaw and running into people who previously owned each item Dominique is wearing. Thrifting is such a fun and relevant topic, and the idea of appreciating the community aspect of thrifting and the stories that the clothes tell is so touching. The artwork is beautiful, and I can’t wait to see this book in the world. It will be available in February 2024.

RVC: Alright, Deidra. It’s time for the LIGHTNING ROUND. I’ll zip out some questions and you zap back some answers. Are you ready?

DP: Sure!

RVC: Would you rather have a personal chef, a maid, or a masseuse?

DP: A personal chef, please!

RVC: What inanimate object would be the worst if it played loud dance music every time it was used?

DP: A pillow?

RVC: What’s the funniest word in the English language?

DP: Lollygag? I don’t know if I think any word is funny, but lollygagging brings me joy.

RVC: Your life is on the line. You need to sing one karaōke song to save it. What do you go with?

DP: “Bicycle Race” by Queen.

RVC: What’s the last SEL picture book you read that WOWed you?

DP: So hard! I have a lot of favorites, but the most recent one I read that really moved me was A Day with No Words by Tiffany Hammond.

RVC: Let’s end with your favorite line from any Free Spirit picture book.

DP: I love the opening lines from I Think I Think A Lot by Jessica Whipple: “I think. I think a lot. I think I think a lot. Such a cute, relatable, and important book.

RVC: Thanks so much, Deidra!

Industry Insider Interviews: Tips, Advice, and More from 12 Editors & Agents

Last month’s round of tips, advice, and more from non-​OPB interviews was such a hit that we’re giving it another go this month. I’ve combed the internet far and wide to find even more useful picture book info from industry folks. See what you think!

I’ll see you back here next week (January 1st) for Only Picture Books’ 23 Favorites of 2023.


Winsome Bingham, Editor at Reycraft Books

from Picture Book Builders

I do not agree with you “that there are some elements good stories need, like conflict and tension, that keeps the story moving and the reader reading.” I see this all the time in craft books and I disagree. Many cultures do not tell stories this way. Yet, they tell amazingly good stories. We cannot dismiss stories because it doesn’t follow the standards of whiteness. We have to respect cultures and embrace those cultures and their style of storytelling. This is why we are at the point in publishing where there’s a need and cry for “diverse books and stories.” Authentic storytelling is not one way, it isn’t a cookie-​cutter narrative. Authentic storytelling is how that culture tells stories and what stories they deem necessary to be told. And I would hope that others would want to experience how different cultures document their stories.

***

I love rhythm in writing. Rhyme is rhythm, but rhythm is not necessarily rhyme. I love to use onomatopoeia to break up the monotony of the text. So, my books tend to have a lot of poetic devices. I am all about musicality and cadence. The use of consonance, assonance, and alliteration adds a boppity-​bluesy feel to the text. When I was teaching, I learned the books that went over well with my students were the ones that were rhythmic in nature.


Brenda Bowen, Literary Agent at The Book Group

from JaneFriedman.com

The takeaway message to self-​published authors is to spend a lot of time and thought putting your book together. The Churchmans [a couple who self-​published] looked at formats and chose the largest trim size that could fit comfortably on standard shelves. They printed the book on 100lb paper—heavier stock than most traditional publishers can use—and also used extra heavy board for the hardcover case. They hired an editor to help them shape the text. And they mounted a Kickstarter campaign to fund their upfront costs. They took a lot of care.

Once the book was published, they truly believed in it and felt others would, too. That’s the moment to take the book to booksellers and librarians and teachers—when you have something that stands out in the marketplace and that’s backed by the courage of your own convictions.


Stephen Fraser, literary agent at The Jennifer De Chiara Literary Agency

from Marie Lamba

[I like] A writer who stays in touch every six weeks or so.  Agents aren’t paid until they sell a book, so clients need to be respectful and appreciative of an agent’s time. I don’t mind chatting on the phone or communicating via e‑mail. I don’t generally meet with clients who may be in Manhattan on vacation or for other business – I just don’t have the time.  If there is some event at a publisher which involves my client, that, of course, is different. And you know every writer is different. Some work very independently; some need more hand-​holding. And that is okay.

***

Because I was previously an editor, that is always my instinct: to see the potential in a manuscript and figure out how to bring it to full flower. I am glad to toss ideas around with a client, read a partial, or give feedback on a full manuscript. Not all agents work that way. I won’t let a manuscript go out until I feel it is right. I am especially fussy with picture books.


Michelle Frey, Executive Editor at Knopf Children’s

from Picture Book Builders

I’m most likely to pass on rhyming picture books or picture books that cover ground that’s well-​trod (alphabet books, goodnight books). That’s both personal taste and a business decision.  For example, it’s extremely hard to pull off rhyme.  And in a market flooded with “goodnight” books, it can be hard to make another one stand out in the crowd.  Also, just as a matter of personal taste, I don’t like treacly-​sweet “I love you” books.

***

One of the most common mistakes in picture book writing is saying too much. The writer does not carry all the weight—there will be a talented illustrator involved who will be bringing your text to life and interpreting it in their own way. This means that robust physical descriptions, for example, are usually repetitive.  And much about emotion can be communicated visually as well.  Picture books are like poetry—each word matters, and needs to be there for a reason.


Wendi Gu, Agent at Sanford J. Greenburger Associates

from EasternPennPoints

I tried writing something myself the other day and it was SO hard. Everything I put on the page felt stupid and I had every conviction that no one else would ever be interested in reading it. I gave up too quickly and started answering my work e‑mails instead. I’ll go back eventually—probably, maybe.

Writers, don’t take for granted that you are already putting your dreams into action by just getting something down on the page. Do you delight in the writing process? Good. Then you are already, in my book, living a successful life.


Alyssa Eisner Henkin, Birch Path Literary

from EasternPennPoints

First, when I started in children’s publishing, we were just beginning to see books like Harry Potter, A Series of Unfortunate Events, and The Spiderwick Chronicles become feature films, and it really ushered in a golden age of big blockbusters and bestsellers for kids’ books. The idea of co-​viewing and getting parents and kids to read and watch content together has really grown in the last twenty years. Second, we’ve seen graphic novels and illustrated fiction for middle grade and even YA become a much bigger part of the book landscape. And third, the era of power librarians and influencers building buzz about more literary books on social media has really taken shape over the last decade. It used to be books were either commercial/​high concept or literary/​librarian-​driven, and now many of the popular books are both commercial and literary.

***

I think children’s publishing will continue to want to publish more diverse voices and more little-​heard point of views so the cannon of kidlit reflects the diversity of our world. I also think, given how many kids are using technology from the time they can hold an iPhone, the industry will continue to try new formats and initiatives to hook kids on reading, since we are competing with video games and apps even in the preschool age group.


Liz Kemp, Editor at Orca Book Publishers

from Orca blog

Editing picture and board books is not so much about changing words as it is project management. There is, of course, plenty of word changing, but a lot of my job is managing expectations.

An author pitches me a text that they have been writing and visualizing for some time (potentially, years!); I read this text and it inspires something in me to make me want to sign it and publish it as an Orca book; the Art Director reads it and has her own vision of what these words look like on the page and then hires an illustrator whose job it is to create a visual concept inspired by the story. We’ve gone from one person with an idea to four people with four ideas, and my job is to make sure that at the end of the day what we’ve created together is respectful of all of these separate visions.

***

Picture books are a huge influence on a child in their foundational years, I’m very mindful of what message each book we publish is imprinting on soft squishy brains. I love to see dark humour in submissions, a reminder to children that there is also light where there is darkness.

And since I have this platform, what I really REALLY don’t like to see in submissions is name calling. I think it’s unnecessary and I don’t want my little readers to ever think it’s okay.


Jennifer Mattson, Agent at Andrea Brown Literary Agency

from Picture Book Builders

People in children’s book publishing are often drawn to this industry, at least in part, because it offers a chance to do something meaningful and positive in the world. I think it’s safe to say that with the start of the Trump administration, many acquiring editors feel uniquely positioned to help counter some of the policies or currents of opinion—about immigrants, about diversity, about LGBTQ issues, about science, and, of course, much more—by acquiring manuscripts that foster a different narrative. There was already a lot of love among editors for topics that develop empathy among young readers in all sorts of way—i.e., Doug Kuntz and Amy Shrode’s The Lost and Found Cat, focused on a refugee family; Selina Alko’s The Case for Loving: The Fight for Interracial Marriage; or your own Over the River & Through the Wood, which features an extended family at Thanksgiving that includes a gay and biracial couple. But there’s (if possible) an intensified level of passion behind publishing these kinds of books now. And, across the board (fiction and nonfiction, picture books and older fiction), there is an increased awareness of the need for more #ownvoices publishing, to use the hashtag shorthand for stories about diverse characters written by authors from that same diverse group.

When I started in children’s book publishing, as a marketing assistant at Penguin Putnam, most nonfiction picture books were instantly pegged as “institutional” (i.e., for the library and school market). Since then, I think authors, editors, and publishers have found ways of making nonfiction picture books that work for both the institutional market, and bookstore customers (known in the industry as the “trade” market). Our agency is particularly proud of I Dissent!, represented by my colleague Caryn Wiseman—which has made frequent appearances on The New York Times Bestseller list and the Indie Best lists, both key markers of bookstore sales. (My own 5‑year-​old has really responded to RBG’s story, and now regularly “dissents” to whatever I choose to serve her for dinner. )

***

The most glorious part about being an agent is that moment when you share good news with an author or artist. That doesn’t happen daily, but luckily a job as a children’s‑book literary agent has no shortage of happy tasks. My background is in editorial (I was an editor at Dutton Children’s Books for about five years), so I love to sink my teeth into providing editorial feedback. But I also spent five years as a kids’-book reviewer at Booklist, where I wrote 24 book reviews every month. I find that writing pitch letters—i.e., brief descriptions of a project, addressed to editors/publishers—allows me to tap back into what I enjoyed about reviewing (minus the uncomfortable parts of having to be a critic!)


Natascha Morris, Senior Literary Agent at The Tobias Agency

from Johnell Dewitt

I can tell from the first page if I want to read on. I tag as I look through things: yes, no, further investigation needed. I am looking for specific stories now and specific writing qualities. If it is something I might be interested in, I give it three chapters. I need to be compelled in three chapters or I pass. After that, if I am still interested, I request. Once a full manuscript comes in, I read it with an eye for how much work it will need, and if I have a vision or feel compelled. I have perfectly lovely manuscripts that I pass on because I just didn’t find that passion. And passion drives the ship. When you are neck deep in 13 passes from editors, you want to feel that spark of joy that makes you say, “Screw this, I know I am right.”

***

Don’t play to market. You are not writing for today, you are writing for tomorrow. Be inventive.

***

This business can be very disheartening. As an author, you take a lot of knocks. I take them, too. Don’t lose your joy. Remember why you wanted this in the first place. 


Meredith Mundy, Editorial Director of Abrams Appleseed

from Picture Book Builders

Editors take projects they are excited about to an Editorial Meeting first—attended by all the other children’s book editors. If that group is enthusiastic about the proposal, then it goes to a second meeting called “Pub Board.” At that point, we have gathered up a list of comp titles, any relevant info about the author (including their sales tracks if one exists), and we have estimated costs to see what the financial picture might look like for each project. This meeting is attended by a lot of folks: our Sales, Sub Rights, Design, Digital, Finance, Executive, and Marketing & Publicity teams. It’s a tough crowd, as it should be! It costs a LOT of time and money to create each book, and we want to be sure that the whole company is 100% on board before we make an offer for publication. It’s so exciting when we DO get that green light and are able to make an offer!

***

It happens occasionally that an author will suggest an illustrator and that person gets chosen to work on the book, but the decision really lies with the art director, and more often than not, the AD will have a dozen other illustrator suggestions in the hopper to be considered. I am always amazed by the wonderful artists our designers and art directors come up with for projects I may have had very different visions for initially!

***

Always have several picture book ideas in your back pocket. Your first idea or manuscript may not be the one that inspires and delights an editor, but if there is interest in your tone or style or sense of humor, be ready to submit something new to see if it might hit the mark!


Monica Rodriguez, Agent at Context Literary Agency

from Latinx in Publishing

I think as writers we often forget how many plates agents have to spin and that most agents still need a day job to survive financially. Being on the other side of things helped me understand timing and what goes into deciding what projects to represent. While there are so many wonderful stories out there that I may fall in love with, there’s also an element of how I can make this book great and if I can sell it. Oftentimes, as writers we idolize the idea of getting an agent and forget that it is a business partnership as well. The reason why it takes so long for agents to get back to writers right away is because clients come first and it takes time to read, to make sure the project will be the right partnership. That being said, I wish I knew how much went into agenting before I started querying because now a rejection isn’t something I worry about and I understand if it takes long, it actually might be a good thing. It’s all about patience, right timing and working on your craft in the meantime.


Jennifer Rofé, Senior Agent at Andrea Brown Literary Agency

from Picture Book Builders

A big part of this process for me is trying to make sure that the surface story and takeaway are strong enough to catch an editor’s attention and enable them to see the bigger picture. I’m not an editor in the way that your editor, Frances Gilbert, is and she will definitely make Bad Dog [the interviewer’s book] an even stronger, more focused, and nuanced story. But I want to be sure that a new project is as strong as the client and I can possibly make it in order to usher it forward to an editor. Another part of this process is identifying a client’s writing or illustrating tics. For example, if I may put you on the spot – one of your tics is the way you initially draw a character’s nose or mouth, so I point it out to you and encourage you to try something different. For other illustrators, it might be a specific composition that they regularly rely on. For authors, it might be word choices or story structures. A trickier part of this process is identifying if a new project is living up to a client’s potential. Is this at least as strong as their last work? Is this even stronger and representative of new heights for a client?

***

[if a project doesn’t get acquired]

Then we reevaluate. Responses from editors can help us see a flaw that we didn’t notice and we might revise from there. Or perhaps we find that the market isn’t interested in this project right now, so we shelve it – for the time being or for always. Or perhaps it’s a matter of finding the editor who connects deeply with the project. Or perhaps it’s timing – the project isn’t working right now, but in a handful of months or even a year, it has a better chance of working (for a variety of factors). Sometimes a project I think will be a hard sell can sell quickly. Sometimes a project I think is a slam dunk, won’t sell at all.

And sometimes, responses from editors will prove that you should have listened to your agent.